Product Marketing Manager - Scottsdale - ChartRequest

Description

ChartRequest

Position: Product Marketing Manager

Location: Atlanta, GA or Scottsdale, AZ (In-Office Role)

Company Profile

Founded in 2012 in Atlanta, GA, ChartRequest is a healthcare information technology and services company that specializes in electronic medical record fulfillment, outsourced medical record fulfillment, and referral management solutions.

We believe in being Helpful, Accountable, and Respectful, Problem-Solving Team Players. Every team member at ChartRequest embodies those core values and attributes on the ChartRequest PATH.

The company leverages forward-thinking strategies and innovation to deliver automated, HIPAA-compliant solutions that empower solo physician practices, large group practices, national urgent care platforms, imaging centers, community hospitals, and integrated delivery networks to streamline their operations and reduce their overhead. In addition, ChartRequest provides a secure, paperless release of information platform for legal firms, insurance companies, ERE users, and other requestors that need to protect sensitive and business-critical information.

ChartRequest is dedicated to eliminating manual and paper processes in ROI and referral management in order to realize 100 percent electronic workflows for its clients and staff. Since its establishment, the company has managed more than 30,000,000 secure requests for protected health information on behalf of its providers. The network using its services to exchange vital continuity of care documentation currently comprises over 20,000 healthcare providers in all 50 states.

Opportunity

We are looking to add to our Product and Marketing organization with a Product Marketing Manager who has a proven track record of commercializing software products and driving revenue growth. If you thrive at the intersection of product, marketing, and sales—and you want to make a measurable impact at a fast-growing healthcare technology company—this might be the opportunity for you.

The ideal candidate has hands-on experience taking software products to market, ideally within the enterprise SaaS segment, and understands what it takes to drive product adoption, accelerate pipeline, and increase revenue. Direct-to-consumer product marketing experience is also valued. This is not a brand marketing or content-only role—we need someone who has been directly responsible for commercializing products that sell.

The chosen candidate will join a collaborative team focused on helping you achieve your career goals while driving product-led growth across the ChartRequest platform. As the Product Marketing Manager, you will own the go-to-market strategy for our products, develop compelling positioning and messaging, arm the sales team with the tools they need to win, and ensure that our product story resonates with buyers at every stage of the funnel. This position reports to the SVP of Product and Marketing at ChartRequest.

Primary Responsibilities

• Own go-to-market strategy and execution for new product launches, feature releases, and product updates. Define target segments, develop launch plans, and coordinate cross-functional marketing activities to drive adoption and revenue.

• Develop clear, compelling product positioning and messaging that articulates unique value propositions, competitive advantages, and benefits to healthcare professionals, legal firms, and enterprise organizations.

• Create and maintain sales enablement materials including product collateral, sales presentations, battle cards, competitive analysis documents, FAQs, and demo scripts. Train the sales team on product features, benefits, and positioning to ensure they are equipped to win deals.

• Conduct market research to gain a deep understanding of the healthcare information technology landscape, including customer needs, buying behaviors, industry trends, and the competitive landscape. Analyze market segmentation and identify target customer personas to inform product marketing strategies.

• Monitor and analyze the competitive landscape, including competitor products, pricing, messaging, and market positioning. Deliver actionable insights and recommendations to the product and executive teams to maintain our competitive edge.

• Collaborate with the content marketing team to create compelling, educational content that demonstrates the value and capabilities of ChartRequest products. This includes blog posts, whitepapers, case studies, webinars, video scripts, and other content formats that resonate with target audiences and support the buyer journey.

• Work closely with Customer Success, Support, and Account Management teams to understand customer needs, gather feedback, and identify opportunities for product improvement, upsell, and cross-sell.

• Collaborate with the marketing team to develop and execute integrated marketing campaigns that generate awareness, drive demand, and increase product adoption across digital advertising, email marketing, social media, events, and conferences.

• Support product-led growth initiatives by managing product and development roadmap communications, ensuring consistent and effective release communication programs exist throughout the organization and user community.

• Lead and manage weekly LVL10 departmental meetings and assist with goal setting across your functional area.

• Demonstrated commitment to the PATH. On the PATH, you will be bound by a value system that is critical to success. The PATH requires you to be a polite and respectful problem solver in all scenarios. The PATH demands accountability and for all team members to be trustworthy team players while being helpful cross-functionally.

Required Qualifications & Experience

• 5+ years of product marketing experience with a demonstrated track record of commercializing software products that drive revenue (enterprise SaaS strongly preferred)

• Proven experience owning go-to-market strategy and execution for B2B or B2B2C software products

• Hands-on experience creating sales enablement materials, competitive intelligence, and buyer-facing content that directly supports pipeline and revenue goals

• Direct-to-consumer product marketing experience is a plus

• Strong understanding of the enterprise software sales cycle, buyer personas, and how product marketing accelerates deal velocity

• Excellent written and verbal communication skills with the ability to distill complex product capabilities into clear, compelling narratives for diverse audiences

• High-level attention to detail and organization with a pragmatic and logical approach to problem-solving and prioritization

• Experience with marketing automation tools, CRM platforms (HubSpot preferred), and analytics tools to measure campaign and content performance

• Experience with EOS, LVL10 Meetings, and Rock Setting (Preferred)

• Healthcare technology or health information management experience (Preferred, not required)

Compensation

This role includes a quarterly incentive compensation plan with performance bonuses. The base compensation will be between $80,000 - $100,000 and the On Target Earnings will be between $92,000 - $115,000 depending on experience and demonstrated ability to commercialize software products. Prior product marketing experience where the candidate was directly responsible for driving product revenue is a requirement for this role.

Hybrid Policy

This is an in-office role in Scottsdale, AZ or Atlanta, GA with a travel requirement quarterly to Atlanta, GA and monthly to meetings and conferences.

ChartRequest is an Equal Opportunity Employer

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Rising Stars @ ChartRequest

At ChartRequest, our Rising Stars Program, part of the ChartRequest Operating System (ChartRequest OS), focuses on doing less, better. This program, along with our Rocks and Focus Jira Project, creates clear advancement paths for team members over 90 or 180 days. We prioritize promoting from within to preserve our Culture and Values, ensuring team members succeed in their new roles with support from the organization. Managers and team members with LMA responsibility should follow these steps to facilitate smooth transitions and continued success, fostering a growth-oriented workplace where every team member can thrive.

The ChartRequest PATH.

Great expectations between ChartRequestors. Every ChartRequestor is on the ChartRequest PATH. When you are on the ChartRequest PATH you must be a team player that is a polite and respectful problem solver. Being Accountable for your work and actions, as well as being a trustworthy team player is paramount to success on this PATH. If you are on the ChartRequest PATH, you must strive to be helpful at all times to your teammates, clients, and all end-users in the ChartRequest ecosystem.

P - Polite, Respectful Problem Solver

A - Accountable

T - Trustworthy Team Player

H - Helpful