Category Product Manager - Des Moines, United States - Sarnova HC, LLC

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    Description
  • Sarnova is the leading national specialty distributor of health care products in Emergency Medical Services (EMS) and Respiratory Markets and is the industry leader in Revenue Cycle Management within Emergency Medical Services (EMS).
  • The company operates through several market-leading companies including Tri-anim Health Services, the largest specialty distributor of respiratory products, Bound Tree Medical, the largest supplier of EMS products, EMP and Cardio Partners, a full Sudden Cardiac Arrest Solution provider, and Digitech, the leader in EMS revenue cycle management.
  • The Category Product Manager will build and execute an integrated marketing strategy for Cardio Partners focused within the Sudden Cardiac Solutions AED and Equipment portfolio.
  • The role is responsible for vendor relations and contracts with key vendors for the business.
  • Translates company objectives and value proposition into marketing messages, tactics, and content to support demand creation and conversion for Cardiac Response
  • Collaborates with other Product Managers to develop and execute programs that drive demand generation and sales success within specified categories
  • Develops and manages the category trade show strategy and attends national trade shows on an as needed basis
  • Market research and strategic planning experience