Marketing Manager - Thousand Oaks, United States - HK Lighting LLC

Description

Job DescriptionJob DescriptionHK Lighting has an immediate opening for a Marketing Manager to join our team In this role you will beresponsible for leading all marketing activities including brand marketing, social media, product marketing,and public relations.

You will work closely with the Director of Sales and Operations to create strategy for thecompany. Our team is grounded in principles of learning fast, focusing on our customer, and quickly adaptingto deliver new opportunities. This position will report to the head of Sales and Marketing.


Position Summary:
This role is instrumental in helping HK Lighting become even more well-known for its broad assortment ofarchitectural lighting. The Marketing Manager will support growth across all channels including directcommercial business, lighting specifiers, integrators, e-commerce, and direct-to-designers.

This role will helpbuild and expand HK Lighting's brand by driving awareness and inspiration through a wide range of onlineand offline marketing activities related to product launches, digital marketing efforts and sales materials.

Thisrole will be expected to report quarterly on measurable activities.


Responsibilities:
New Product Introductions

• Work closely with product development, creative and engineeringteams to ensure every new product launches with complete and accurate content, imagery, andinspiring/educational sales tools.

Catalog/Website/Specification Sheets/Install Instructions/Design Guides

• Work closely with productdevelopment and creative teams to prepare, build and maintain architectural catalogs/brochures,website content and specification sheets; includes drafting, copy writing, proofing, working with theweb team for implementation, and coordinating distribution.

Sales Tools/Trainings

• Support the sales teams by soliciting feedback on material needs and executeupon feedback via a "project management" mindset and within the expectations of the budget.

Salestools include rep cases, catalogs/brochures, application imagery, installation and feature videos,webinar trainings, etc. Tradeshow

• Work closely with the sales and creative teams to ensure HK's architectural displays,marketing collateral, physical products and special events represent the brand in the best possiblelight.

Attend tradeshows including set-up, training, and interacting with Sales Reps and Customers. Email Campaigns & Social Media

• Drive brand awareness through creation of email and socialmedia topics including Instagram, LinkedIn, and Pinterest.

This role is responsible for developing acontent calendar and working with the creative team to deploy relevant content to each platform. Competitive Research

• Monitor and report on marketing programs led by competitive lightingcompanies across all relevant channels.

Budget

• Responsibly execute upon marketing initiatives within the expectations of the budget andhelp track expenses for the department.

To set objectives and marketing plans related to brand strategy, new product development pipelinesand sales goals, all in the context of an ever-increasing understanding of the competitive space andthe key market drivers.

To serve as brand source for internal PR outreach, providing brand priorities, direction, keymessaging, and product information as newsworthy products/programs are launched " striving forpositive, timely, accurate publicity in targeted publications and social media outlets, particularlybuilding our expertise within targeted social media that impacts our key constituents.

To develop ongoing sales support materials, programs, and newsletters to increase the productivityand effectiveness of our network of sales reps with our customers (whether industry specifiers, e.g.architects, lighting designers, etc.) To write and continually update copy for a wide range of marketing materials, e.g.

catalogs, productdescriptions, social media posts, sales/customer newsletters, a wide variety of email blasts, etc.


Qualifications and Competencies:

Bachelor's degree in marketing, Communications, Public Relations, or related field A minimum of five (5) years of full-time experience as a professional marketing manager (spanningboth traditional and digital marketing).

3 years' experience in Architectural Lighting is preferred. Experience in multi-channel B2B and B2C business models is a plus. Must exhibit proficient computer skills utilizing the Microsoft Office Suite and Adobe suite ofproducts (Photoshop, InDesign, and Illustrator). Experience with Constant Contact database/emailsystem or like product. Proven success in developing, implementing, and measuring marketing programs, public relations,social media, digital marketing, etc.

Excellent verbal communication and writing skills, with some copy writing experience (with samplesavailable) Interest in and energy to investigate innovative marketing strategies, techniques, and tactics to bringa steady stream of new recommendations designed to meet the overall marketing objectives in moreefficient and/or effective ways.

At HK Lighting our mission is to bring lighting performance and longevity to every outdoor space. HK Lightingis a premier spec grade exterior architectural lighting company.

We are proud to offer a market-leading rangeof premium products across categories, styles, and price points, and, above all, a world-class customerexperience.

Company DescriptionSince 2005, HK Lighting has been providing its customers with both innovative and unique architectural outdoor and landscape lighting products.

Our coveted designs are built on the principles of longevity, performance and clean design.

Through our close work with the lighting design community, we can both modify existing products as well as create customized fixture designs that achieve the designers desired effect.

Our personalized customer attention and support from initial specification to years after installation sets HK Lighting apart in the marketplace.

HK Lighting is proud to be an Equal Opportunity Employer:

HK Lighting strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind.

We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.

We encourage all to apply.

Company DescriptionSince 2005, HK Lighting has been providing its customers with both innovative and unique architectural outdoor and landscape lighting products.

Our coveted designs are built on the principles of longevity, performance and clean design.

Through our close work with the lighting design community, we can both modify existing products as well as create customized fixture designs that achieve the designers desired effect.

Our personalized customer attention and support from initial specification to years after installation sets HK Lighting apart in the marketplace.

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HK Lighting is proud to be an Equal Opportunity Employer:
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HK Lighting strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind.

We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.

We encourage all to apply. J-18808-Ljbffr