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Marketing Insights Analyst, REMOTE or Hybrid Remote in Lansing, MI - Blue Cross Blue Shield of Michigan
Description
Remote opportunity or Hybrid Remote in Lansing, MIMust reside within the U.S.
SUMMARY
The Marketing Insights Analyst plays a crucial role in the success of our integrated marketing efforts by leveraging data and analytics to provide actionable insights to marketing and business development teams.
This position is responsible for building go-to-market analysis process and reports, monitoring marketing campaign performance/KPIs and outcomes, and trends related to agency and consumer behaviors, for the purposes of informing strategic decision-making and optimizing our marketing initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following. Other duties may be assigned.
Market Research
Develop and manage a market research process to inform and support go-to-market strategies, refined business development initiatives, strategic marketing plans, etc.
Stay up to date with industry trends, market developments, and competitive landscapes to identify and present opportunities that favorably increase acquisition, engagement, and/or brand equity.
Collect, analyze, and interpret data from various sources to assess the effectiveness of marketing campaigns.
Generate regular and ad-hoc reports, dashboards, and presentations to communicate insights and recommendations to stakeholders.
Responsible for aggregating and analyzing the performance of defined marketing tactics and KPIs that are part of strategic plans, campaigns, etc.
Integrated Marketing
Work with various marketing platforms to deliver integrated digital experiences for prospective, current, and retargeting scenarios as defined by the marketing and business teams.
Develop and implement SEO/SEM strategies.
Develop hypotheses, analyze A/B and multi-variate tests, and design testing strategies to improve distribution channel effectiveness and leverage opportunities for improvement.
Analyze customer behavior, preferences, and engagement patterns to identify opportunities for improving marketing strategies and customer journeys.
Collaborate with other teams to include CX to capitalize on accurate customer personas, journeys, and segmentations.
Data Quality Assurance/Technology:
Ensure data accuracy, consistency, and integrity by implementing data quality processes.
Explore and integrate innovative marketing technology in pursuit of innovative solutions that ensure consistent tracking and measurement of marketing campaigns.
EDUCATION AND EXPERIENCE
Relevant combination of education and experience may be considered in lieu of degree.
Bachelor's degree in marketing, business, statistics, or a related field; a master's degree is preferred.
Google GA4 Certification, Certified Analytics Professional (CAP) preferred.
Five (5) years of experience in digital marketing, marketing analysis, business intelligence or similar role required, preferably in the insurance industry.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
OTHER SKILLS AND ABILITIES
Proficiency in data analysis tools such as Excel, Google Analytics, and business intelligence software.
Proficient in digital marketing tools/platforms.
Work closely with the marketing, underwriting, technology, data analytics, and business development/sales teams to share insights and align strategies.
Strong analytical and problem-solving skills, with the ability to extract actionable insights from complex data sets.
Excellent communication skills with the ability to present data-driven insights to non-technical stakeholders.
Knowledge of statistical analysis and data visualization techniques.
Familiarity with CRM systems and marketing automation platforms is a plus.
A passion for marketing and a curiosity about industry trends and what drives consumer decision making.
ADDITIONAL INFORMATION
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.
They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
This job description does not constitute a contract for employment.WORKING CONDITIONS:
Work is performed in an office/remote setting with no unusual hazards. Travel is required.
The qualifications listed above are intended to represent the minimum education, experience, skills, knowledge and ability levels associated with performing the duties and responsibilities contained in this job description.
"Actual compensation decision relies on the consideration of internal equity, candidate's skills and professional experience, geographic location, market and other potential factors. It is not standard practice for an offer to be at or near the top of the range, and therefore a reasonable estimate for this role is between $70,400 and $117,800."
We are an Equal Opportunity Employer.
Diversity is valued and we will not tolerate discrimination or harassment in any form. Candidates for the position stated above are hired on an "at will" basis.
Nothing herein is intended to create a contract.
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