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Interventional Radiology Marketing Representative - Fort Worth, United States - Radiology Associates of North Texas
Description
Summary: Radiology Associates of North Texas is looking for a full-time marketing professional to assist in the growth of our Interventional Radiology (IR) service line. This position would have responsibility for working with hospital-based Interventional Radiologists within Tarrant County. The IR Marketing Representative will also work with other members of the Marketing team to create strategic marketing campaigns designed to increase referrals and enhance brand awareness in the market.
Compensation:
Base pay: $60,000 - $70,0000 with opportunity for performance bonus.
Base pay + performance bonus potential:
$80,000 - $90,000
Essential Functions:
Visit a minimum of 30 referring offices weekly.
Provide weekly field marketing report to key practice stakeholders.
Coordinating field-marketing opportunities for the hospital-based IR physicians.
Identify new opportunities for business growth.
Work to increase referrals from existing referral sources.
Work to increase overall number of referral sources.
Plan and execute educational events for referral sources and consumers.
Ensure referral sources are stocked with RANT/VIS marketing Resources.
Build and maintain database of current contact information for referral sources.
Assist Chief Marketing Officer with development of IR marketing plans and budgets, to ensure growth and expansion of services.
Identify and maintain relationships with key hospital leadership, local, regional and national organizations and vendors deemed critical to the success of our IR services.
Oversee evaluation and success of marketing campaigns and efforts, as well as assessing and adjusting campaigns as deemed necessary for optimal success.
Proactively communicate with Chief Marketing Officer, IR physicians, IR staff to keep all stakeholders informed on relevant market information.
Travel locally (within the DFW Metroplex) to meet with referral sources.
Collaborate with RANT Marketing Communications Manager on RANT social media and PR.
Collaborate with Director of Operations to assist in Relationship Management initiatives at Tarrant County Hospitals.
Assumes other duties as assigned by department leadership.
Regular and timely attendance required.
Qualifications:
Education:
Bachelor's degree in Marketing (or related field), or equivalent industry experience.
Experience:
Minimum of two years of healthcare sales experience. Valid driver's license, and proof of liability insurance is required.
Skills/Knowledge:
Effective written and verbal communication skills. Excellent time management skills. Ability to be self-directing and self-motivating. Proficient in Microsoft Office. Proven healthcare sales experience. Salesforce CRM experience preferred.
