Paid Search Analyst - Scottsdale, United States - Taylor Morrison

Description

Job Description Summary
We are seeking a Paid Search Analyst to lead the strategy and execution across home-listing channels (i.e. Zillow, , NewHomeSource, etc.) and assist with other Paid Media efforts (i.e. Search & Social).

The ideal candidate will be an expert in digital marketing and have experience either on the brand side or at an agency.

The ideal candidate is an industrious team player with a true passion for marketing. They will be an organized, analytic-minded decision maker who enjoys collaborating with others on all things advertising. They are an assertive problem solver who understands multi-touch attribution and embraces innovative testing and measurement.

If you're eager to help us build and position our incredible brand across digital media-then we want to speak with you

Job Details
What You'll Do
Serve as the go-to contact with our home-listing partners; work in tandem with those partners to assess performance and explore the viability of additional ad products/channels
Campaign setup, management, and optimization for Paid Media channels
Strategy mapping and media planning across channels and divisions
Ongoing keyword and audience research
UTM creation and standardization
Report building and ongoing performance analysis
Help establish an attribution model that considers multiple customer touchpoints
Data analysis across web and CRM platforms
Building a "playbook" for media strategy for the brand
Trend monitoring and ongoing industry research (actively looking for testing opportunities)
Liaise with partners and agencies to support holistic marketing efforts
Collaboration with internal teams (i.e. divisions, communications, creative, IT) for tactical alignment
Lead training sessions that allow for the transfer of knowledge across growing teams
Sound Like You?
You might be just who we're looking for if you have...
3+ years experience in Paid Media
Bachelor's Degree
Proficient knowledge of Google Ads, Bing Ads, Google Display, and YouTube (programmatic, CTV, and social-ad platform knowledge a plus)
Competent knowledge of Google Analytics (GTM experience a huge plus)
Fundamental knowledge of all digital marketing channels (Organic, Email, Affiliate, etc.)
Proficient with spreadsheets and various reporting/measurement tools. An expert in data analysis
Experience with Salesforce a plus
Experience leading discussions/presentations revolving around Paid Media (excellent communications skills)
Experience working with brands focused on lead generation (real-estate vertical a plus)
Process oriented
Ability to work independently as well as in groups to bring projects to fruition
A demonstrated leader with a high level of intellectual curiosity
Loves marketing/advertising/branding

FLSA Status:
Exempt


Will have responsibilities such as:
Office or non-manual work, which is directly related to management or general business operations
Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance

Essential Functions:
Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
Report to Division/Corporate Office/Community daily and adhere to schedule
Ability to oversee direct reports daily and provide guidance as needed
Ability to access, input, and retrieve information from a computer and/or electronic device
Ability to have face to face conversations with customers, co-workers and higher level manager
Ability to sit or stand for long periods of time and move around work environment as needed
Ability to operate a motor vehicle
Comply with company policies and procedure

Physical Demands:
Must be able to able to remain in a stationary position up to 50% of the time
The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job.

They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

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Benefits of Working With Taylor Morrison

We are looking for dedicated professionals that share our values of putting the customer - and their needs - first.

In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:

Competitive Compensation
Health Care - Medical/Dental/Vision/Prescription Drug Coverage
401(k) with Company Matching Contributions
Flexible Spending Accounts
Disability Programs
Employee & Dependent Life Insurance
Vacation & Company Holidays
Tuition Reimbursement
Employee Home Purchase Rebate Program
Home Mortgage Program
Employee Assistance Program (EAP)

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