Manager of Paid Search - Los Angeles, United States - JBC

Description

Job Title:
Manager of Paid Search


Company:
Tech


Location:
Los Angeles, California | Remote |

Only Local Candidates can be Considered

Duration: 6 months


Pay rate:
$60-70/hr

Hourly rate is commensurate with experience and is an estimated range provided by JBC. Our client is hiring at multiple levels.

Our client is a major technology company.

They are seeking a talented and results-driven Affiliate Marketing Specialist with expertise in paid user acquisition, focusing on paid media measurement and optimization.

As a key member of our marketing team, you will play a pivotal role in driving user growth and revenue through affiliate marketing partnerships and paid media channels.

Responsibilities :

Affiliate Partner Management:
Identify and establish relationships with partners to expand the Performance Partner marketing program.

Monitor and evaluate partner performance to maintain a healthy partnership ecosystem.


Paid User Acquisition:
Develop best practices for paid user acquisition through permissible marketing channels.

Help partners optimize campaigns to maximize ROI and user acquisition efficiency.

Paid Media Measurement and Optimization:
Implement and maintain tracking and attribution processes to measure the effectiveness of paid media campaigns.

Analyze performance data and generate actionable insights for campaign optimization.

A/B test creatives, targeting parameters, and user flows- as applicable- to improve campaign performance.


Reporting and Analytics:
Create regular reports detailing the performance of Performance Partner marketing and paid media campaigns.

Share insights with the marketing team to drive informed decision-making and evolve the Performance Partner program.


Compliance and Quality Assurance:
Ensure all Performance Partner marketing activities comply with regulations and best practices.

Maintain brand integrity and quality control in Performance Partner marketing materials and campaigns.


Qualifications:
Bachelor's degree in marketing, business, or a related field.

Proven experience in affiliate marketing and paid user acquisition, with a focus on paid media measurement and optimization.

Strong understanding of performance marketing metrics, KPIs, and attribution models.

Proficiency in using tracking and analytics tools.

Experience with A/B testing and data-driven decision-making.

Exceptional communication and negotiation skills.

Ability to work independently and collaboratively in a team environment.

Detail-oriented and highly organized.

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