Sr. Manager, Owned Programming - Santa Monica, United States - Red Bull

Description

As part of the Owned Programming team, you will lead Sports programming across Owned channels, overseeing our platform strategy and content approach - creating smart and meaningful user journeys across and Red Bull TV. You will use your deep understanding of digital platforms, marketing, and compelling content in your day-to-day work with multiple cross-functional teams and seek to provide the best possible experience around key Red Bull events and projects and identify new opportunities from across the business.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• DEVELOP & EXECUTE OWNED PROGRAMMING PLANS
  Ensure overall daily programming across all Owned properties including apps for key audiences across all Sports playgrounds
  Define the larger Owned channels programming strategy for Bike, Motorsports including F1, Surf, Skate, Gaming, Winter, Adventure, General Sports, and Athlete Networks to fulfill the needs of our platforms, partners, and audiences
  Oversee the Sports Owned programming calendar and strategy based around upcoming launches, editorial themes, and big moments
  Utilize content and platform experiences to grow the audience and create great Owned channel experiences
  Provide best practices and platform guidance to stakeholders across the organization, evaluating opportunities to up-level projects through things like custom development & direct-to-consumer messaging
  Identify through-lines between Sports projects and Brand & Culture to drive efficiencies and bring additional audiences to the World of Red Bull
• BUILD DATA-DRIVEN & INNOVATIVE OWNED PROGRAMMING STRATEGY
  Use data and your knowledge of platform features to drive and maximize audience engagement
  Collaborate with Insights, Editorial, and Direct-to-consumer and Legal teams to develop cohesive plans and guidance
  Look for opportunities to create and share best-in-class case studies nationally, across regions, and globally (where applicable)
  Collaborate with the HQ Owned team to stay across international initiatives and provide visibility on US priorities to reach a global audience

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5+ years' experience in digital publishing, content, or OTT platforms within a major multinational media company
• Expertise in sports content and an understanding of digital audience trends
• Advanced understanding of content performance and optimization
• Experience or knowledge of content marketing tactics
• Experience at Red Bull or a similar consumer goods company a major plus
• Expert knowledge of the international media landscape
• Develop concepts and strategies from start to finish
• Identify and quickly, decisively, and independently
• An understanding of content analytics and performance metrics
• Understanding of publishing systems, content management, and editorial production
• Understanding Red Bull's brand values and media properties is a major plus
• Travel 0-10%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

JOIN THE TEAM