Director of Product Marketing - Montvale, United States - WOTC Inc

Description

Director of Marketing –


Location:
Montvale, NJ


Type:
Onsite | Full-Time |Salaried

Office Hours: 9-5 PM

About
is a preeminent provider of tax credit services, empowering businesses across the United States with significant financial benefits.

As the leader in our niche market, our focus is on leveraging extensive knowledge in corporate tax credits to deliver unmatched value to our clients.

We are seeking a Director of Marketing to spearhead our marketing efforts, creating and implementing a robust 12-month rolling marketing plan.

This role is ideal for a seasoned marketing professional who thrives in a fast-paced, small business environment and is adept at steering both strategic vision and tactical execution.

Key Responsibilities:

Strategic Marketing Leadership:
Create and implement a comprehensive 12-month rolling marketing plan that supports business objectives, focusing on outreach, education, and engagement

Project Management:
Manage all marketing projects from inception to completion, ensuring alignment with business goals and deadlines

Budget and Expense Management:
Oversee the marketing budget, making adjustments based on company performance and strategic priorities

Advanced Marketing Strategies:
Utilize cutting-edge marketing strategies to increase awareness of our tax credit services, including digital marketing, CRM management, and targeted outreach campaigns

Market Analysis and SEO Optimization:
Conduct market research and SEO to guide content strategy and improve online visibility

Content and Creative Direction:
Produce high-quality marketing materials, including website content, social media posts, and visual media, to effectively communicate the brand message

Stakeholder Engagement:
Engage with key stakeholders to ensure that marketing strategies are integrated and aligned with the company's overall objectives.


Requirements:
Experience: 7-10 years of marketing experience, with a solid track record in strategic marketing planning and execution. Experience in a small business or fast-paced environment is essential.


Education:
Master's degree in Marketing, Communications, or related field preferred, but not required

Skills:
Strong project management, communication, and digital marketing skills. Proficiency in SEO, CRM software (preferably Pipedrive), and budget management.


Adaptability:
Ability to thrive in a dynamic setting, addressing the evolving needs and deadlines of the business with independence and initiative

Strategic Vision:
Capable of developing and implementing effective marketing strategies to drive business growth.


What We Offer:
A competitive salary and benefits package.
A collaborative, innovative work environment within a niche market, providing significant value to businesses.
Professional growth opportunities in a company that is a leader in the field of tax credit services.

The chance to be part of a team that makes a real difference in the financial success of businesses across the country.

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