Senior Director, Marketing Media - New York - GEICO

Description

GEICO .

For more information, please .
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.*Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most.

We thrive through relentless innovation to exceed our customers' expectations while making a real impact for our company through our shared purpose.
When you join our company, we want you to feel valued, supported and proud to work here.

That's why we offer The GEICO Pledge:
Great Company, Great Culture, Great Rewards and Great Careers.GEICO is seeking an innovative
Sr. Director, Media to lead the modernization of our media practice.

This individual will oversee GEICO's omnichannel media strategy, lead end-to-end planning and drive executional excellence across all lines of business.

The ideal candidate will have a strong track record in leading high performing teams in a matrixed environment operating at a rapid pace.

Previous oversight of significant media budgets and experience stewarding large agency teams are required for this role. A successful candidate will demonstrate mastery of the art and science of Media.
GEICO is one of the largest advertisers and recognized brands in the country.

As such - this is a uniquely significant role that influences advertising and culture, while overseeing one of Company's most critical investments.

Our department's hybrid model is 3 days per week in office, with flexibility. Marketing offices are in Chevy Chase, MD and Manhattan, NY.


KEY RELATIONSHIPS:

*Reports to:

VP, Head of Integrated Marketing & MediaDirect Reports
: min of 5 FTEs and ~200 agency partners from OmnicomCritical Cross-

Functional Partners:

Product Marketing, Marketing Analytics, Marketing Operations, Creative, Performance Marketing and Sports MarketingKEY

RESPONSIBILITIES:

Media Leadership Engage with GEICO officers and senior leadership across the enterprise, along with external agency and sales executives

• Represent the company's interests in key media engagements to ensure program efficacy across all areas of investment
• Build and foster strong partnerships with GEICO agencies and marketplace partners to achieve best-in-class programs, processes and governance
  Media Strategy Ownership Responsible for intaking business goals and strategies, and translating them into actionable media strategies, including emerging media assessment, creative media solutions and KPI frameworks
• Design annual and half-year media strategies across GEICO's end-to-end marketing funnel for seven individual product lines, while managing to overall brand initiatives
• Develop comprehensive audience strategies and optimal targeting approaches to engage priority growth audiences, then brief performance marketing team for appropriate addressable builds utilizing a range of 1PD and syndicated data sources
• Deliver hands-on negotiation leadership on high profile investment agreements
  Budget Stewardship Oversee quarterly delegation of a $1B+ Media budget across offline and digital media partners, across dynamic national and local business priorities
• Lead marketplace engagements and negotiations, including but not limited to video upfronts and platform JBPs
• Develop and implement detailed research and analytics solutions that provide modeling inputs for ROI projections and measurement, inclusive of MMM and other business impact modeling
• Champion marketing governance and steward brand safety in all elements of the media ecosystem
  Investment Efficacy & Optimization Design modern analytical frameworks to allocate and optimize media investments effectively
• Utilize all available resources and pursue new solutions for assessing and optimizing to increase effectiveness and efficiency of our media investments, driving transparency and accountability
• Demonstrate strong analytical skills with an ability to uncover and interpret insights from performance, identifying the "so what" that will drive actionable recommendations for impact
• Partner with Data Sciences to further the scale of re-marketable consumers across the GEICO ecosystem, while also increasing the depth of understanding of our audiences
  Drive Innovation Identify and pursue white space opportunity and emerging innovations to give GEICO a competitive edge in winning consumer attention and brand favor
• Champion innovation agenda and AI experimentation to grow consumer impact and efficiently scale capabilities
  Team Development Build an internal team of high performing media professionals, while managing a large agency partnership
• Foster collaboration across Marketing practices to drive integrated campaign planning and execution
  DESIRED

OUTCOMES: Drive measurable growth in customer acquisition, engagement, and retention

• Operationalize AI to enhance media effectiveness, improve personalization and optimize media and content investments
• Promote a work environment that fosters high performance, innovative creativity, data-informed decision making, rational risk taking and accountability
  IDEAL

EXPERIENCE: 15+ years of experience in media planning, buying, and strategic partnership development – advanced knowledge of both traditional and digital media channels, with the ability to plan at both the local and national levels

• Experience leading high performing teams is a must
• Experience working on portfolio brands is a plus
• Successful track record of providing strategic recommendations and performance analyses to senior leadership
• Well-versed in audience development/activation (1/2/3P data)
• Experience with analytical models such as MMM with a deep understanding of how to leverage such models to forecast spending and attribution
• Previous Upfront planning experience, directing negotiations with suppliers
• Success in navigating ambiguity and fast-paced marketing environments – previous positions in transformational organizations a plus
• Requires travel (20% of time) including occasional weekend travel and off-hour projects
  CORE

COMPETENCIES:

Drive Innovative Business Improvements:
Develop insights into solutions that result in organizational improvements

• Balance Immediate and Long-

Term Priorities:
Seek to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals

• Deliver Results: Focus on the critical objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations
• Import and

Export Good Ideas:
Relentlessly seek, share, and adopt ideas and best practices in and outside the Company; embrace change introduced by others

• Make the complex simple – through brainstorms, workshop, and educational summits, you empower others to learn and action your lessons
• Outstanding judgement – ability to know when to escalate issues in a timely and appropriate manner; strong desire to creatively problem solve
• Effectively fields immediate questions, while also addressing the bigger picture by connecting and influencing key stakeholders inside and outside of GEICO#LI-AN1
  Annual Salary$195, $315,000.00The above annual salary range is a general guideline.

  Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate.

  Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.


The GEICO Pledge:

*Great Company:

• At GEICO, we help our customers through life's twists and turns. Our mission is to protect people when they need it most and we're constantly

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