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    • Digital Marketing - New York - SOCOTEC

    SOCOTEC
    SOCOTEC New York

    1 month ago

    Default job background
    Description

    Job Description

    We are seeking a detail-oriented and creative Digital Marketing & Communications Specialist to drive our digital presence and ensure a cohesive online experience for our audience.

    This role offers the opportunity to take ownership of rebuilding our website, optimizing it for both design and performance, SEO strategy, while managing social media channels and performance reporting.

    • Key Responsibilities:
    • Web Management:
      • Overhaul the company website by collaborating with internal teams at Local Level (US) and Group Level (France)
      • Manage project workflow, set timelines, track progress, and coordinate cross-functional teams to ensure seamless execution
      • Conduct audits to ensure all links, forms, and digital assets function correctly
    • Social Media Management:
      • Develop, create, schedule, and publish engaging social media posts across multiple platforms (LinkedIn, Instagram, YouTube)
      • Monitor and respond to audience interactions to foster engagement and brand loyalty
      • Analyze performance metrics and provide actionable insights to improve strategies and increase ROI
      • Monitor e-reputation using tools like Talkwalker, Digimind or Mention
    • Content Creation:
      • Maintain consistent tone, style, and branding across all digital platforms
    • Performance Reporting:
      • Track, analyze, and report on key KPIs for the website, social media, and other digital initiatives
      • Use data-driven insights to improve digital strategies and measure ROI
      • Present regular updates to the leadership team

    Perform all other duties as assigned by your manager or supervisor.

    Qualifications

    • Bachelor's degree
    • 2-5 years of relevant experience
    • Exceptional attention to detail and organizational skills
    • Proven experience in webmastering, with strong UX sensibility
    • Proficiency in web content management systems (e.g., WordPress, Drupal)
    • Proficiency in SEO principles, best practices and tools and webmastering platforms
    • Open mind towards innovation, demonstrates proactive approach particularly in current AIOverview landscape
    • Knowledge of social media platforms, analytics tools, and scheduling software (e.g., Hootsuite, Buffer)
    • Experience managing corporate social media accounts, particularly LinkedIn
    • Strong analytical skills and ability to translate data into actionable insights
    • Excellent communication and project management skills
    • Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus
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