- RESPONSIBILITIES:
- Team Leadership: Mentor junior SEM team members and ensure best practices are followed.
- Mentorship: Provide support and guidance to team members for their professional growth.
- Campaign Optimization: Regularly review and optimize SEM campaigns for improved performance.
- Negative Keyword Management: Enhance campaign targeting and cost-efficiency through negative keyword lists.
- Client Meetings: Conduct Analytics Reviews, address client questions & concerns effectively.
- Research: Perform keyword research to tailor budget recommendations based on competition.
- Generate Reports: Communicate campaign results through KPI reports and lead quality evaluations.
- Budget Management: Allocate ad spend properly for campaigns.
- Transparency: Maintain open communication with clients on campaign performance.
- Cross-Functional Collaboration: Collaborate with other departments to enhance campaign effectiveness.
- Analytics Support: Assist in analytics tracking and maintaining paid ad campaign reporting.
- Product Support: Deliver paid advertising products related to SEM marketing.
- Other Duties: Provide support in various departmental tasks.
- QUALIFICATIONS:
- Minimum 3 years of hands-on experience with Google Ads and paid advertising.
- Strong understanding of digital analytics, marketing, and communication skills.
- Experience in medical marketing is a plus.
- Demonstrated track record of measurable ROI data from past campaigns.
- Experience with call tracking systems is a bonus.
- KEY ATTRIBUTES
- Lead by Example: Influence peers positively, exhibit a strong work ethic, and have a positive attitude.
- Accountability: Own your actions, honor commitments, and work collaboratively to resolve issues.
- Professionalism: Uphold high standards of professionalism, communicate respectfully, and represent core values.
- Solve Problems Proactively: Anticipate challenges, contribute innovative ideas, and be a problem-solver.
- Seek Continuous Improvement: Embrace growth-oriented mindset, stay updated with industry trends, and engage in skill development opportunities.
- Positivity: Foster a positive atmosphere, approach challenges optimistically, and encourage a culture of support.
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Lead PPC/SEM specialist - Ontario, United States - Firm Media Inc
Description
Lead SEM Specialist at Firm Media
Are you ready to take your SEM game to the next level? As the Lead SEM Specialist at Firm Media, you will be a key player in ensuring the success of SEM campaigns. Your role involves leadership, optimization, client interactions, and more. Let's dive into the details:
