- Responsible for leading communication of market access insights to leadership requiring a broad range of market access expertise as the brands commonly experience differing market access challenges.
- Lead development of GPO, Specialty Pharmacy, Health Plan & PBM contracting strategies for launch brands across payer channels through advanced modelling techniques, communicating analytical narratives that describe opportunity & risks of stakeholder negotiations, & informing financial projections based on launch pricing & contracting strategies.
- Derive findings & implications from payer, physician, distributor & patient/consumer analytics to strengthen commercial understanding of marketplace dynamics, performance, & brand opportunities. Inform forecasting & brand planning processes & develop fact-based marketing & sales strategies to optimize performance.
- Align business issues with findings & implications with some supervision.
- Guide development of marketing investment strategies to increase effectiveness &/or efficiency of promotional activities.
- Influence deployment of strategy through executional recommendations across marketing & sales tactics for multiple brand &/or indications.
- Complete timely evaluation of program impact/response & recommend appropriate actions.
- Utilize syndicated & AbbVie proprietary data, data science & modeling techniques & ability to synthesize insights into compelling narratives.
- Utilize knowledge in supplier & stakeholder management, leading external analytics to deliver compelling learnings, & formulate analytical strategies appropriate to issue at hand.
- Deliver insights based on analytics generated by leveraging multiple healthcare data sources, including physician & patient level data utilizing programs.
- Lead delivery of brand specific market access analytical insights in response to specific market access issues/ trends. Understand impact of utilization management, tiering & medical policy impact on overall demand, line of therapy & co-pay support.
- Conduct investigative analytics to validate &/ or quantify market phenomenon related to competitive or customer tactics. Identify value drivers that guide clinical data development & value positioning through quantitative methods.
- Leverage custom & syndicated data sets to identify & address key business issues relative to product & indication-level performance ensuring that multiple stakeholder perspectives are considered. Integrate & synthesize information to report key insights to internal stakeholders & deep understanding of healthcare data & policies.
- Bridge gap between new patient starts & total demand & integrate & synthesize all available information specific to issue.
- Understand sub-national (Accounts or physicians) drivers of brand performance, providing more granularity to performance dynamics & opportunities across distribution channels & customers.
- Create analytic models that address critical issues & meet key business criteria & key technical criteria.
- Manage stakeholders, external partners to increase & enhance use of advanced modeling & analytic methods & produce results that fully leverage available data & analytics.
- Develop & communicate demand forecasts in support of all brand & financial planning processes, effectively advising organization in setting financial expectations for assigned brands as well as optimizing allocation of resources to achieve the plan.
- Effectively communicate results of complex analytical models & influence action to improve brand performance.
- Identify & evaluate data sources that will enhance customer, market & competitive understanding, & influence budget holders to secure sources essential to driving business forward.
- informing forecasting & brand planning processes & developing fact-based marketing & sales strategies to optimize performance;
- delivering insights based on analytics generated by leveraging multiple data sources, including physician & patient level data utilizing programs & tools;
- Integrate & synthesize information to report key insights to internal stakeholders; &
- creating analytic models that address critical issues & meet key business criteria & key technical criteria.
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Manager I, Market Access Insights - Mettawa, United States - AbbVie
Description
Job Description
Job DescriptionCompany DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job DescriptionKey Responsibilities
Must possess a Bachelor's degree in Business Analytics, Economics, Statistics or a highly related field of study with at least 5 years of related experience.
Alternatively, employer will accept a Master's degree in aforementioned fields.
Each education alternative with at least 1 year of related experience in:
Employer will accept any suitable combination of education, training or experience related to the job opportunity. 15% domestic travel required.
Apply online at Refer to Req ID: REF23194H.
Additional InformationWe offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term and long-term incentive programs.
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
