Google Media Buyer - California - Zabota

Description

Overview

Our client company is a US-based agency with an 11+ headcount and growing, focused on managing home service business digital marketing effectively and pushing the boundaries of what is possible.

Job Summary

We are seeking a highly skilled and certified Google Ads expert to join our growing team. The ideal candidate will be responsible for developing, implementing, and managing effective Google Ads campaigns across various platforms to drive traffic, leads, and sales. You will have a deep understanding of Google Ads best practices and a proven track record of achieving strong results. This role requires a data-driven individual with excellent analytical and reporting skills.

Responsibilities

• Develop and execute comprehensive Google Ads strategies aligned with our business goals.
• Manage and optimize campaigns across Google Search (PPC), Display Network, YouTube, Google Local Service Ads (LSA), Performance Max (PMAX), and Local PMAX.
• Implement and manage remarketing campaigns to re-engage potential customers.
• Conduct thorough keyword research, ad copy creation, and bid management.
• Continuously monitor campaign performance, analyze key metrics, and identify areas for optimization.
• Generate regular and insightful reports on campaign performance, providing actionable recommendations.
• Stay up-to-date with the latest trends and best practices in Google Ads.
• Collaborate with the marketing team to ensure cohesive and effective marketing efforts.

Qualifications

• Must be a certified Google Ads expert. Please specify which certifications you hold in your application.
• Proven expertise in managing and optimizing Google Display Ads.
• Strong experience with remarketing strategies and implementation.
• Demonstrated success in managing Google Local Service Ads (LSA) campaigns.
• In-depth knowledge of Google PPC (Pay-Per-Click) advertising.
• Hands-on experience with Performance Max (PMAX) campaigns.
• Experience managing and optimizing Local PMAX campaigns for local reach.
• Excellent reporting and analytical skills, with the ability to interpret data and translate it into actionable insights.
• Strong understanding of Google Analytics, conversions, and its integration with Google Ads.
• Excellent communication and collaboration skills.

Bonus Points

• Experience with other advertising platforms (e.g., Meta Ads).
• Familiarity with landing page optimization.

Compensation and Working Hours

Full time, fully remote opportunity

Compensation: $2.2k to 2.75k USD

Working hours: 9-5pm EST (Mon-Fri)

Freelance (independent contractor) agreement (you'll be responsible for your own taxes)

The Process

• Interview with Zabota team
• Initial interview with our client company
• Second interview with our client and/or test task
• Decision and official offer

Only CVs in English will be accepted. Only shortlisted candidates will be contacted.