Senior Search Engine Optimization Coordinator - Menomonee Falls, United States - KOHLS

    KOHLS
    KOHLS Menomonee Falls, United States

    1 month ago

    Default job background
    OTHER
    Description

    BUSINESS IMPACT STATEMENT
    The Senior Search Engine Optimization Coordinator is responsible for driving organic search traffic and improving SEO performance. This will be achieved through a combination of SEO analysis, content creation, keyword research and collaboration with teams across the organization. The Senior Search Engine Optimization Coordinator will lead aspects of the SEO team's day-to-day operations and manage relationships with key business partners and vendors.

    ACCOUNTABILITIES

    SEO RESEARCH AND OPTIMIZATION

    • Responsible for measuring, reporting and evaluating SEO performance for internal stakeholders.
    • Analyze keyword trends and performance data to identify SEO optimization opportunities.
    • Ongoing communication and collaboration while acting as a point of contact for internal stakeholders.
    • Problem solving and curiosity to seek out creative solutions.

    CONTENT CREATION

    • Create keyword-rich content that meets SEO best practices while providing an excellent customer experience across on product pages, catalog pages, blog posts, page titles, and internal linking sections
    • Perform frequent content audits and refreshes to keep SEO content on relevant and strategically impactful.
    • Work within existing workflows to effectively prioritize, execute and track optimizations.

    SPECIAL PROJECTS & VENDOR PARTNERSHIP

    • Lead critical efforts with external partners and vendors and act as the main point of contact.
    • Head special projects and initiatives such as local SEO, store information and profile management, cross functional collaboration and data governance.

    QUALIFICATIONS

    Required

    • 3-4 years SEO experience, with demonstrated success in content creation
    • Ecommerce experience is preferred
    • Strong written and verbal communication skills
    • Ability to organize and prioritize tasks independently
    • Problem solving and analytical skills
    • Bachelor's Degree is preferred
    • Working knowledge of website analysis using a variety of analytics tools including Google Search Console, BrightEdge ScreamingFrog and more
    • Intermediate or advanced knowledge of Google Sheets or Excel and the ability to manipulate and analyze large datasets.
    • Proficiency with Google suite (Gmail, Google Slides, Docs, Drive, etc)