Manager - Audience Insights & Segmentation - New York
3 weeks ago
About Gap Inc.
We bridge gaps in the world through our brands. Old Navy democratizes style at every price point. Athleta unleashes women's potential regardless of body size or ethnicity. Banana Republic believes in sustainable luxury for all and Gap inspires individuality with modern essentials.
This simple idea-that we all deserve to belong on our own terms-is core to who we are as a company and how we make decisions.
Our team is made up of thousands of people across the globe who take risks, think big and do good for our customers communities and the planet.
+Responsibilities
- Leverage disparate data sources (including social chatter search terms keywords platform best practices case studies and cultural entertainment trends) to support brand specific
- Gap Inc marketing initiatives Generate insights from first third party datasets to profile key media audience segments hindsight marketing activities input into strategic tactical media creative briefings Act as subject matter expert on social relevance for assigned brand(s)
Job description
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