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Moorpark

    Digital Marketer Analyst III - Moorpark, United States - Total Product Expo

    Total Product Expo
    Total Product Expo Moorpark, United States

    3 weeks ago

    Default job background
    Arts / Entertainment / Publishing
    Description

    About the role:

    Total Product Events, a subsidiary of Kretek International, is the owner of Total Product Expo (TPE), the first big B2B buying show of the year that brings together thousands of independent retailers, local distributors, brands, and manufacturers. TPE is looking for a Marketing Specialist to join our team with a focus on supporting the digital marketing needs of our annual trade show. This individual will be responsible for working with the TPE sales team and leadership to implement an effective digital marketing program that enhances the experience for our attendees. The TPE team is a united, fast-paced team that is located in Moorpark, CA.

    Key Responsibilities:

    We are looking for an ambitious individual who is a self-starter, a team player and is hungry to prove their potential.

    General:

    · Produce digital content & assets for our website, social media and email that adhere to our brand style guide.

    · Proactively provide new ideas and solutions in ways to enhance marketing campaign experience

    Email:

    · Lead email efforts, including link tracking, subject line creation, HTML coding, quality assurance testing, list management/segmentation, and scheduling.

    · Pardot/Salesforce CRM applications.

    · Manage, organize and create segmented and targeted email lists. Maintain and update Pardot/Salesforce CRM with new leads.

    · Support sales team with targeted content and timely execution of emails.

    · Continuously ideate, execute, and measure results on A/B testing to optimize for email engagement/con-versions.

    · Stay on top of the most modern email standards: mobile responsiveness, deep links, personalization, etc.

    · Automate emails and create new trigger flows where applicable.

    · Upgrade our email templates using graphics, personalization, and advanced features.

    · List creation for segmented marketing and updating CRM with new leads.

    Website

    · Hands on experience with Wordpress CMS

    · Create web pages, update content, maintain and manage the website and landing pages.

    · Ensure website is accurate with the latest information.

    Social Media

    · Contributing to the content calendar with social media postings on a weekly and monthly basis

    · Monitor and effectively leverage social media tools, trends, and applications

    Job Requirements:

    • Minimum 5 years experience required
    • Work within brand guidelines to create cohesive assets that reinforce our brand style and voice.
    • Organized, project manager, with the ability to independently problem solve.

    · Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

    • Experience with business social media content creation (blog, Facebook, Twitter, etc.).

    · Strongly proficient in Wordpress, Figma, Adobe Photoshop & Illustrator.

    · Extensive experience with HTML.

    · Comprehensive experience with Salesforce, Google Analytics, Account Engagement and other marketing technologies.

    · Energetic, upbeat, team player with excellent verbal and written communication skills.

    · Google Analytics Certified and an understanding of Search Engine Optimization.

    · Minimum of 4 year BA/BS degree in Marketing or related coursework (commensurate experience will be considered).

    The TPE team of professionals greets challenges with passion and enthusiasm. We always hope to attract individuals with the desire to be a team player and have a rewarding career. Whether you are a recent graduate or seasoned professional, a career that is challenging and gratifying is waiting for you at TPE.

    This job is full-time, in our Moorpark, CA office. All candidates must currently live in the Los Angeles/Ventura area and be within a reasonable proximity to Moorpark. All applicants are subject to background checks, and offers of employment will depend on the verification of information listed on the application. All applicants must provide a list of professional references. Please include a portfolio of e-mails you have created along with any specific achievements you have generated through the use of email marketing.

    If you are interested in joining our dynamic organization, we would enjoy speaking with you about the opportunities available to join our team. EOE.

    Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be added at any time per business needs.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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