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Marketing Technology - St Paul, United States - Securian Financial
Description
This role is responsible for leading a team that increases marketing's business contribution and implementing marketing strategy by operationalizing and optimizing marketing processes, data, technology, and measurement, enabling marketing to be more efficient and effective.
This role acts as an internal consultant to marketing leaders who leverage marketing resources and technology to implement their marketing strategies.
This leader touches all aspects of Enterprise Marketing and plays an integral role in its success, leveraging technology and focusing on the end-to-end process.
Marketing Technology OptimizationDefine and implement marketing's technology vision, strategy, objectives, and roadmap; work with marketing leaders and other appropriate functions to create a technology roadmap that is aligned to key marketing KPIs.
Outlines marketing technology roles and responsibilities and evaluating the maturity of skills and process required to effectively adopt, utilize, and operationalize new and existing technologies; gathers and disseminates internal and external marketing technology best practices.
Prioritizes, sequences, and manages implementation and enhancement projects according to resource availability and timelines in alignment with agile methodology best practices.
In partnership with Enterprise Technology leaders:
Document marketing systems architecture, assessment of marketing systems, and development of a strategic technology roadmap.
Keep up to date on marketing technology landscape expansion and trends to provide optimal recommendations for new technologies.
Advocate for marketing technology needs to Enterprise Technology.
Support the planning of the technology budget and contribute to the allocation process.
Marketing Operations Optimization
Provide oversight and coordination of cross-marketing processes including intake, workflow, and execution; manager for marketing portfolio and operations lead.
Identify, proactively implement, and govern operational improvements that meet marketing and business needs.
Deliver effective change management and communications for process reengineering within marketing.
Improve marketing agility with streamlined processes, continuous process improvement leveraging technology such as Workfront.
Create governance for enterprise-wide resources led and managed by Enterprise Marketing, e.g., Digital Asset Management (DAM).
Serve as business owner of marketing fulfillment, partnering internally to ensure fulfillment needs are met and there is vendor optimization.
Marketing Analytics and PerformanceLead marketing data strategy development and infrastructure deployment, identifying data and technology needs and partnering with functional areas to implement, and ownership of marketing data process governance.
Support impact-level marketing measurement and executive reporting on marketing's contribution to the business. Analyze periodic measurement reports, making recommendations to improve marketing's effectiveness and impact.Portfolio Management/Resource & Capacity Planning
Lead comprehensive portfolio management and resource capacity planning through project management capability (Marketing Operations & Portfolio Management Lead and five project managers).
Qualifications:
Bachelor's degree in marketing, marketing operations, management information systems or equivalent.
8+ years of marketing technology and/or operations experience or digital marketing leadership role.
Notable influencing skills to motivate stakeholders with competing ideas and opinions to work toward a common goal.
Highly strategic and proactive mindset with strong analytical and critical thinking skills.
Excellent communication and presentation skills; ability to articulate strategies, processes, and plans in a way that gains buy in and support for implementation.
Highly collaborative across all levels of management and associates.Strong change management skills, with ability to lead team and support others through change.
Deep understanding of marketing technologies and how to optimize application; preferred proficiency in the following: Workfront, Adobe Experience Manager, and Salesforce Marketing Cloud.
Strong management skills to lead and develop staff and cultivate strong relationships with internal and external partners. Experience leveraging best practices from external vendors.Organization, prioritization, and project coordination skills to work across multiple initiatives simultaneously.
Experience leading, managing, and coaching teams in agile environments and delivering outcomes through agile methodology best practices.
Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices.
If you're in a commutable distance (90 minutes) you'll join us 2-3 days each week in our offices to collaborate and build relationships.
Our policy allows flexibility for the reality of business and personal schedules.When working in our offices at least two days per week isn't feasible (vacations, illness, travel, etc.), an eight day per month standard is an option.
#LI-Hybrid*Securian Financials internal title for this position is Product Sr. Manager*Physical Job Requirements:Ability to utilize the keyboard, computer and/or mouse for up to 8 hours per day
Ability to work at least 40 hours per week
Ability to utilize the phone and/or virtual meeting platform for 1-4 hours per day
The physical job requirements described above are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of jobs.Securian Financial has been around for 140 years. We're committed to giving back to our community, donating 15,000 employee volunteer hours this past year.
We also provide extensive resources to our employees for professional development and growth and a number of diverse professional and social opportunities throughout the company.
There's a reason our employees have voted us as a best place to work year after year In addition:Generous paid time off. We want you to take time off for whatever matters most to you
Tuition reimbursement program. We value continuous learning at Securian
Company-funded pension plan as well as 401K retirement plan – great resources to secure your financial future.
Continuous opportunities for new challenges.
Variety of health plan options as well as dental and vision plans.
Paid maternity/paternity leaves.
Securian Financial Group, Inc.
does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status.
If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at , by telephone voice), or 711 (Relay/TTY).
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