Marketing Specialist - Hilliard, Ohio, , United States
2 days ago
Job description
MICRO CENTER is the nation's leading computer and electronic device big box retailer Our technology superstore has an industry-leading 40,000+ selection of premier computer products and the most knowledgeable staff in the business. Passion, Energy & Commitment describe life at Micro Center. We are passionate about customer service and developing long-term customer relationships. We are looking for those who are committed to these same values.
Micro Center is seeking a passionate and tech-savvy Marketing Specialist - SEO to join the team at our Hilliard, Ohio corporate offices. The role reports directly to the Director of Digital Marketing. The candidate will manage and grow unbranded organic search strategy and execution, including content management.
MAJOR RESPONSIBILITIES:
- Work with internal and external resources to plan, develop, and implement effective SEO strategies
- Monitor SEO performance and work with analytics team to generate relevant SEO reports
- Prepare and present business insights from SEO performance reports
- Translate SEO and AI insights into cross-functional strategies that support larger business objectives and growth initiatives
- Independently perform bi-weekly technical and content SEO audits, and oversee quarterly partner audits to ensure alignment and compliance with standards
- Collaborate with web development and IT teams to implement and keep track of SEO recommendations
- Develop an ongoing refinement of content strategy, including topic identification and keyword analysis
- Optimize key parts of the site including product and category meta data, product descriptions and other on-page content
- Work with merchandizing teams to develop and create category and product page content
- Manage external relationships with SEO freelancers and agencies
- Execute and enhance the current link building program
- Stay up to date with the latest SEO and AI trends, updates and best practices
- Develop and implement AI-driven SEO strategies including schema optimization, AI tracking, and content alignment with generative search experiences
- Conduct ongoing SEO/AI-driven experiments and analyze crawl data, anomalies, and emerging trends to refine strategy
- Oversee SEO strategy and implementation for site migrations, redesigns, and platform changes to ensure technical integrity and minimize traffic disruption
EDUCATION & EXPERIENCE:
- Bachelor's degree in marketing, business, ecommerce, or related fields
- 2-3+ years of ecommerce SEO experience
- Experience working in a computer/electronics retail environment and knowledge of computers and electronics preferred
- Working knowledge of HTML, CSS, JavaScript and schema markup required
- Strong project management skills to manage multiple, concurrent SEO projects
- Professional working knowledge of common SEO tools such as SEMRush, Moz, Screamingfrog and Brightedge
- Ability to thrive in a fast paced, high-growth environment
- Must have extreme attention to detail, multitasking/managing multiple projects, hitting timelines, and being very organized
- Excellent written and verbal communication skills including strong presentation skills
- Possess critical thinking and creative problem-solving skills
- Highly proficient Microsoft Office skills
- Be curious, a passionate team player, and possess a continuous desire to learn
MICRO CENTER OFFERS EXCEPTIONAL BENEFITS:
- Employee Discount that includes a Friends & Family Discount Program
- Tuition Reimbursement & Education Discounts
- Paid Time Off
- Benefit Coverage (Medical, Dental & Vision options)
- 401-k plan
- Esteemed Vendor & Company Job Training
- Career Advancement Opportunities
OUR GROWTH OPPORTUNITIES:
At Micro Center, we empower our employees to set their sights high and blaze their own trails. This is a place where your future success and growth are truly a result of your own efforts and achievements. Our teams are made up of motivated individuals who work hard to advance their careers. Join our team and see how hard work, loyalty, competitive spirit and unwavering commitment to the customer can take you and your career to new places.
Micro Center is an Equal Opportunity Employer.
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