- discover business-driving insights using a variety of quantitative survey and qualitative consumer research techniques including attitude and usage studies, product and sensory testing, concept testing, advertising copy testing, focus groups, ethnographies, and online qualitative
- Identify new research approaches and vet new suppliers to address novel questions
- engage with peers and 1-2 levels up in category management ( marketing lead for beer) and advertising to address high volume and time sensitive business questions
- Manage vendors, suppliers with associated budgets as well as other independent projects to deliver researched insights to internal teams in category and marketing
- Translate business questions into a logical marketing research project design and propose, vet and engage vendors to complete the work
- Derive and synthesize insights from primary marketing research project and make actionable business recommendations from the results
- Communicate insights findings to multiple audiences using tools like powerpoint to deliver effective verbal presentations
- 3-6 years of experience in insights roles that have an emphasis in classical marketing research inclusive of both quantitative survey research ( attitude and usage, concept test, copy test, product tests) and qualitative research ( ethnography, focus group, etc.)
- Demonstrated capacity to derive insights and make well-reasoned recommendations based on analyses of numerical and qualitative data
- Bachelor's degree in business, marketing, advertising, statistics, experimental design, food science, or social sciences (Advanced degree in marketing research or social science research strongly preferred)
- Experience working in the Quick Service Restaurant industry or other related industry a plus
Sr. Manager, Guest Insights, Burger King, US&Canada - Miami, United States - Restaurant Brands International Inc
Description
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Our Opportunity: The Sr. Manager of Guest Insights for Burger King, US and Canada, will play a role in providing textured insights about Burger King's current and prospective guests to drive sustainable profitable growth for Burger King franchisees and Burger King Corporation's corporate parent Restaurant Brands International. The person in this role will report to the Sr. Director of Guest Insights.
Roles and Responsibilities:
Required Skills:
#Burgerking