Research & Insights Manager, North America - New York, United States - Tik Tok

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    Description
    TikTok is the leading destination for short-form mobile video.

    Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.

    Our mission is to inspire creativity and bring joy.

    TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

    Why Join UsCreation is the core of TikTok's purpose.

    Our platform is built to help imaginations thrive.

    This is doubly true of the teams that make TikTok possible.

    Together, we inspire creativity and bring joy
    - a mission we all believe in and aim towards achieving every day.


    To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

    Status quo? Never.

    Courage? Always.

    At TikTok, we create together and grow together.

    That's how we drive impact
    - for ourselves, our company, and the communities we serve.

    Join us.
    We are looking for a full-time Research & Insights Manager reporting to our Marketing Science department.


    This role will partner primarily with our Global Business Solutions marketing and sales teams to empower them with scientifically backed data at scale to educate clients through thought leadership, and elevate TikTok within the industry.

    What you will do- Lead a team of research & insights partners conducting research projects that touch consumer or creative insights where your ability to bring in unique ways to build research hypotheses will empower the quality of your work- Represent the company at industry events, webinars, in front of C-suite

    • Work closely with crossfunctional partners (business marketing, creative, ad product, sales, industry relations, partnerships, measurement) to address knowledge gaps in our understanding of TikTok users and their behaviorQualificationsMinimum Qualifications
    • Bachelors degree in relevant field (e.g., market research, psychology, data science) or equivalent workplace experience with a focus on quantitative methods; graduate degree's in a science, mathematics, operations, business, digital marketing, behavioral psychology, or surveybased research methods
    • A track record of 5 years implementing and managing insights programs for complex organizations and managing a team
    • Experience with advertising research suppliers in the US/Canada and conducting research globally and going above and beyond to show how research drives behavior change inside an organization
    • Proficiency quantitative methods that include statistical concepts and survey design is a must, as well as with individual and group based qualitative methods
    • Exceptional time and goaloriented task management skills as well as impactful thought leadership with a strong perspectivePreferred Qualifications
    • Familiarity with industry research on digital platforms, media, tech and research providers
    • Experience working in the realm of advertising creative and creators
    • Interest in working in a fast paced environment with global talent
    • Intellectual curiosity with the latest research and operational methods needed for this role
    • Exceptional budget requisition and management, in addition to experience in reviewing research contracts
    • Experience with SQL, HIVE, R and other statistical packagesTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
    Our platform connects people from across the globe and so does our workplace.

    At TikTok, our mission is to inspire creativity and bring joy.


    To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

    We are passionate about this and hope you are too.

    TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

    If you need assistance or a reasonable accommodation, please reach out to us at