Digital Director - Elmont, United States - Belmont Park Village

Description

Something Extraordinary Every Day

As our

Digital Director , you will develop the digital infrastructure and help create and execute the digital strategy for the opening of Belmont Park Village, overseeing the development of the Belmont Park Village website, growing and leading the Digital Team, agencies of record, and coordinate marketing campaigns across various platforms.

You will also manage all social media platforms and social media teams, creating and executing an aggressive growth strategy alongside Content teams.

The Digital Director will analyze daily, weekly, and monthly Village data and consumer behaviors to execute and adjust digital efforts in an ongoing effort to consistently grow the customer database, footfall and revenues for Belmont Park Village.

What you will be doing

Define and communicate digital strategy and budget for pre and post-opening
Responsibility for all aspects of the content of the Village website and microsites
Grow the customer database and membership program through data capture at all possible digital points, working in conjunction with performance marketing teams on database management, growth strategy, engagement and technology advancements
Be the subject matter expert of all existing and arising social media trends, digital and web analytics, AI and technology advancements
Promote the use of new and innovative technology, whilst completing competitor reports to ensure that local online marketing activities are consistently at the forefront and relevant to local consumers
Test new applications for website and digital campaigns
Generate and prepare relevant and personalized content segmentation analysis for D2C campaigns
Identify opportunities with SEM and PPC campaigns, Google AdWords, and keyword bidding
Manage US media agencies, work with Central on global efforts
Research and understand local digital and consumer trends and adjust accordingly
Research and monitor social media sites for reporting
Structure, hire, onboard and manage the Belmont Park Village digital and social media teams
Use analytics to better understand consumer behavior and target future campaigns
Analyze local campaigns and ROI for paid digital campaigns, display advertising, and social engagement
Work collaboratively with the Belmont Park Village PR, Content and Retail Marketing teams and Bicester Collection Central Management

What makes you special

Every colleague is an entrepreneur at heart and this drives our organizational culture, which values invention, innovation and risk taking.

To be successful with us, you'll have:

• Degree education or equivalent qualifications is preferred
• Tech savvy; experience in HTML, XHTML, CSS design, with knowledge of cross-browser and cross-platform compatibility, Access, mySQL, and JavaScript
• Proficient in Microsoft Office, Photoshop, Illustrator, and InDesign
• Agency experience, or experience managing digital and media buying agencies
• Able to work well with all levels across the business
• Able to work independently and as part of a team
• Capable of multi-tasking and prioritizing large volumes of work
• Excellent organization and planning skills with ana eye for detail
• Fluent in English and local Village language, any other European language would be beneficial

There's no one quite like us

The Bicester Collection are the worlds' leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests.

Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.

Our Vision is to be the best shopping destination in the world.

Our Mission is to make the lives of others better - our brands, our guests, our people and our communities.

Our Brand Promise is to offer something extraordinary every day.

Our Five Values are the glue that bind us together and allows us to lead ahead:

Authenticity - Always do the right thing
Innovation - Think outside of the box
Passion - Do what you love and love what you do
Critical Thinking - Challenge the obvious
Vision - Be mission driven always

Why we're exceptional

The key to our success is the quality and commitment of our people.

To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail.

This creates a dynamic approach that underpins our ability to anticipate future trends in a fast changing world.

In return for your Authenticity, Critical Thinking, Innovation, Passion and Vision, you'll receive a generous salary and we'll also reward you by:


Looking after you:
You're entitled to 35 days of time off plus holidays and five sick days.

We provide an amazing benefits' package including medical, dental, vision, flexible spending accounts, life insurance, generous short- and long-term disability.

We also offer a generous 401(k) match, Employee Assistance Program, and additional ancillary benefits.


Treating you:
We offer

a very generous employee referral bonus

Championing you :
You'll be working within a creative and collaborative environment like no other, with the opportunity to develop your professional and personal skills while advancing your career

Come and Live Your Story with Us
The key to our success is the quality and commitment of our people. The Bicester Collection is made up of 1,200 colleagues of 50 nationalities. We are diverse in background, age, experience and leadership style.

We believe that an inclusive workforce makes magic happen, and with this in mind we welcome everyone - regardless of age, gender identity, race, sexual orientation, physical or mental ability or ethnicity - to be a part of our family.

We are offering a fantastic opportunity for a professional and commercially focused individual to join us. We have huge ambition for what we can achieve together and we want to have fun

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.

Belmont Park Village is an Equal Opportunity Employer and does not discriminate based on the basis of actual or perceived age, race, creed, color, national origin, sexual orientation, gender identity or expression, military status, sex, disability, predisposing genetic characteristics, familial status, marital status, or status as a victim of domestic violence, arrest record or conviction record, or sincerely held practice of religion or any other characteristic protected by federal, state, local, or other law ("Protected Characteristics").

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