Brand Manager - Cincinnati, United States - Tire Discounters

Description

Job DescriptionReady to step behind the wheel to develop and execute marketing plans for one of the most innovative and high-growth companies in the US, in one of the most innovative industries, Automotive ServiceSince our founder, Chip Wood, opened the doors to the first Tire Discounters over 45years ago, we have been raising the bar in the tire and automotive service business.

As the country's largest family-owned and operated automotive service provider, we've separated ourselves by treating customers and their cars with care and respect while focusing on transparency in pricing and providing the highest level of service.

Now with new products and services needed to maintain modern vehicles, Tire Discounters and its many other brands like Chip's Auto Glass and Butler Tires and Wheels are growing and expanding like wildfire.

Over 2000 strong, our team members are the best in the business, a true employer of choice. We separate ourselves by providing a variety of career paths, industry-leading training and development programs, clear advancement tracks, comprehensive benefit plans, and more


POSITION OVERVIEW:

The Brand Manager is a highly influential role that is critical to the success of Tire Discounters', its family of brands, and marketing efforts.

This leadership position will be responsible for developing and executing marketing plans for multiple brands and initiatives, including strategy based on a deep understanding and overall knowledge of customer(s) and the competitive market landscape.

This role will oversee 1 or more brands in the Wood Family portfolio of brands, including but not limited to Tire Discounters, Performance Discounters, Chip's Auto Glass, Butler Tire, Mudder Trucker, TD Commercial, QuickTires, and Carriage House Car Wash.

The role will involve the periodic rotation of assignments among different brands within the company.

Assignment decisions will be made considering personal experience, whether acquired in the past or developed through internal training and development.

A CLOSER LOOK AT THE CONTENTBe the WHO/Customer expert for assigned brand(s), identifying insights, wants and needs.
Develop WHAT/Messaging Strategy for assigned brand.
Develop and execute multi-brand campaigns, maximizing scale and impact of multi-brand portfolio when applicable.

Develop and implement strategies that align with the business goals and objectives of Tire Discounters and its family of brands.

Execute marketing campaigns and plans that support sustained engagement, drive brand awareness, and raise customer acquisition and loyalty, in line with overall marketing and business strategy.

Utilize consumer and industry insights and research to create marketing and content strategies to drive growth, proactively acting on opportunities to influence consumer behavior, and market to ensure the long-term growth of Tire Discounters' brands.

Collaborate with the senior leadership team, sales/deployment team(s), and other internal partners to develop specific strategies to position assigned brand for growth.

Set planning calendar, lead the planning process, coordinate activities requiring cross-functional collaboration, manage timelines and ensure timely and successful completion of deliverables related to marketing and content campaigns.

Actively participate in and contribute input to the annual marketing planning process.

Regularly analyze and evaluate the performance, progress, and impact of the campaigns, performance, identifying risks and opportunities, reporting findings and recommendations to improve future marketing initiatives.

Partner with other brand owners to build unified and impactful marketing campaigns, fostering synergy and ensuring a cohesive approach across the organization.

Be primary relationship owner for external agency members and organizational partners affiliated with assigned brands.

Support M A activities and new store openings by developing and executing marketing tactics that drive foot traffic and revenue.

Collaborate with integration and sales teams and provide clear direction and marketing strategies throughout the integration process.

Provide consulting support, single point of communication and marketing subject matter expertise for assigned brand, including developing marketing plans, messaging, promotions, and other marketing strategies to drive traffic to retail locations.

Manage direct reports (when applicable), establish a clear set of deliverables with report(s), monitor progress, provide guidance and support to ensure they meet goals and objectives.

RequirementsTOOLS NECESSARY FOR SUCCESS:
Strong strategic thinking and ability to connect with consumers at the grassroots level.
Demonstrated track record of developing and executing successful marketing campaigns.

Proficient in data analysis and ROI modeling, leveraging available data to create strategic targeting recommendations and metrics for marketing initiatives.

Demonstrated understanding of fundamental marketing principles, customer focus, with the ability to comprehend the needs of customers, and develop appropriate content strategies.

Positive mindset with an ability to understand and analyze local audiences to cultivate long-term brand loyalty.
Strong business maturity, professionalism, collaboration, interpersonal, relationship building and supervisory skills.
Excellent analytical skills, including performance measurement, market trend analysis, and consumer insights to inform marketing content strategies.
Solid writing, editing, communication, critical thinking, and project management skills with excellent attention to detail.
Ability to present and communicate effectively with individuals at all levels within and outside the organization.
Cross-functional leadership, collaboration, and creative problem-solving skills with a high level of organization and commitment to producing high-quality results.
Ability to establish performance objectives and standards, benchmarks and key performance indicators.
Ability to recommend, adjust and adapt strategies in response to evolving consumer behaviors.

Proficient in Microsoft Office, including Excel, Word, and PowerPoint, and familiarity with content management systems, analytical and performance tools such as Google Analytics, and cloud-based marketing systems.

EDUCATION AND WORK EXPERIENCE:

Bachelor's degree in advertising, communications, marketing, or related fieldMinimum 5+ years of marketing experience, preferably in automotive, tire or retail industryExperience with brand messaging, content creation, management, production, publishing, and distribution is required.

Experience leading a successful team.

Experience in market campaigns, brand positioning and messaging, leveraging a prioritized and strategically sound approach to deliver a compelling value proposition to consumers.