Digital Marketing Manager - Boston, United States - Stavvy Inc.

Description

Who we areStavvy is transforming how business is conducted remotely by making complex legal and financial transactions easier, safer, and more accessible to all.

Whether we are working to enable title companies to facilitate remote closings in a safe way, better connecting lenders with the businesses they use during the home buying process, or building the next set of tools for the platform, Stavviators (our employees) are disruptors at heart.

Our team is constantly iterating, solving problems, and working together to simplify life's defining moments.

If you want to help power the paperless revolution, join us at StavvyAs our Digital Marketing Manager, youll be an integral part of the Marketing team and report directly to the Vice President of Marketing.

You will be responsible for developing, implementing, and managing digital marketing campaigns that drive website traffic, generate leads, and increase brand awareness.

What You'll Do Expand Stavvys current SEM strategy to include new target markets and geographically targeted campaigns that generate B2B leads and build brand awareness in the marketplaceCollaborate with the marketing team to create and execute paid search, paid social, display advertising, and programmatic advertising campaignsSet benchmarks that measure the performance of paid campaigns and communicate those results to the businessMonitor and analyze campaign performance metrics to identify areas for improvements and put those improvements into practiceDevelop and execute digital marketing strategies that drive traffic and conversion across multiple channelsManage and optimize paid search campaigns across platforms including Google Ads and Bing AdsPartner with Content Marketing Manager to conduct keyword research and analysis that increases organic traffic while optimizing paid effortsEnsure effective budget allocation by optimizing spend to achieve maximum ROIWrite engaging, creative ad copy that increases ad conversionsIdentify opportunities for A/B testing throughout the funnelCollaborate with Website Manager to improve user experience and conversion ratesStay up-to-date on market trends and best practices in digital marketing while keeping a pulse on competitor activityCollaborate with multiple teams to drive marketing initiatives forwardGenerate weekly and monthly metrics reportsWho You Are Bachelor's degree in advertising, marketing, business, or related field5+ years experience in digital marketing, with a focus on SEMStrong understanding of keyword optimization and SEO best practicesExperience with Hubspot, Google Analytics, Google Ads, Bing Ads, LinkedIn Ads, and other digital marketing toolsAbility to blend creative and analytical thinkingGraphic design skills are a plusWebsite design and coding skills are a plusExcellent analytical and problem-solving skillsStrong communication and interpersonal skillsAbility to work independently and collaboratively in a fast-paced environmentStrong project management skills and ability to manage multiple campaigns simultaneouslyCompensation Education Stavvy is committed to competitive and equitable pay for all Stavviators.

The listed pay range for this role is a good faith estimate of the hiring range for this position. Compensation offered will be determined based on several factors including an individuals experience, qualifications, and geographic location.

The Boston based range for this full time position is $105, ,000Learn more about Stavvys Compensation Philosophy from Hannah Lombardo, Stavvy's Vice President, People & CultureWhat We Offer Fully Covered Medical InsuranceDental and Vision InsuranceEquityUnlimited PTOPaid Holidays401KOffice centrally located in Bostons financial districtPaid Parental, Medical & Military LeaveMonthly $100.00 employee lifestyle stipendCompetitive salary and generous stock optionsCore values-based leadershipEndless opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startupIf this sounds like a company you would like to join and a role you would thrive in, please dont hold back from applying Stavvy is an equal opportunity employer.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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