Marketing Lead, Content Strategy - Milwaukee, WI

Only for registered members Milwaukee, WI, United States

2 weeks ago

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Job summary

Crisis Prevention Institute Inc. is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. As a member of the team you can expect to make a difference through your work gain significant career experience feel fulfilled and have fun.

Responsibilities

  • Own CPI's always-on evergreen content calendar including topic planning prioritization refresh cadence sunsetting and performance optimization plans across digital channels
  • Develop and maintain a unified editorial calendar that aligns evergreen content with campaign themes seasonal moments and business priorities
  • Partner with the Demand Generation team to co-own campaign content strategy ensuring evergreen and campaign content work together to reinforce themes and maximize performance
  • Create clear briefs outlines messaging direction for creative teams channel owners agency partners

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