- Serve as subject matter expert and own lifecycle marketing campaigns that leverage our MarTech tools to segment, target and personalize communications that will deepen the customer relationship, drive deposit growth and enhance the customer experience.
- Seek out new, innovative opportunities to measure, grow, segment and evaluate our customers' needs and expectations.
- Manage customer retention marketing campaigns aimed at deepening customer banking relationships in conjunction with overall Lifecycle marketing strategy.
- Evaluate existing customer behaviors and develop messaging to increase product utilization.
- Plan, develop and execute lifecycle campaigns, including the management of internal and external agencies, vendors and partners to ensure timely delivery within budget.
- Work with analytics to create testing plans with clear up-front objectives, segmentation, audiences, journeys, messaging and KPIs, ensuring timely implementation of all tests.
- Interface with internal cross-functional teams to develop and manage omnichannel campaigns to support customer marketing strategies
- Develop and optimize digital marketing and retargeting strategies
- Lead integration with CDP, CRM and other MarTech tools
- Consistently update Bank Leadership team on key opportunities, potential risks and other nuances which affect the health of the business
- Perform other duties and/or special projects as assigned
- Bachelor's degree or in lieu of degree, GED and 7+ years of progressive experience in a marketing, digital marketing or MarTech role at financial services organization.
- 5+ years of experience developing strategies for financial services lifecycle marketing across multiple customer channels
- 2+ years of experience in vendor/project management
- Experience owning marketing budget, with prior accountability for large scale performance marketing campaigns.
- Travel 10%
- Experience using Curinos products, such as Amplero and/or Retail Deposit Optimizer
- Experience in Banking and Deposit Products (i.e., Savings, Checkings, CDs and Credit Cards)
- Strong quantitative skills, including analytical abilities and math proficiency
- Outstanding communications, relationship building, influencing and collaboration skills.
- Strategic thinking with ability to develop and implement actionable plans to drive business results.
- Strong inter-personal skills, with ability to influence across cross-functional teams with Proven ability to partner and communicate effectively with all levels of the organization.
- Demonstrated project management skills. Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.
- Strong PC proficiency (MS Office Suite) or comparable software applications.
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
- You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
- New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
- Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
- If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
-
VP, Consumer Bank Operations Transformation
2 weeks ago
Synchrony Altamonte Springs, United StatesJob Description · Role Summary/Purpose: · The VP, Consumer Bank Operations Transformation - The role will report to the SVP, Operations - Consumer Bank. This role will play a critical role in overseeing and managing the complex transformation of the Consumer Bank Operations tea ...
-
Branch Manager
6 days ago
AdventHealth Central Florida Altamonte Springs, United StatesBRANCH MANAGER - ADVENTHEALTH FEDERAL CREDIT UNION ALTAMONTE SPRINGS · All the benefits and perks you need for you and your family: · Benefits from Day One · Paid Days Off from Day One · Debt-free Education* (Certifications and Degrees without out-of-pocket tuition expense) ...
-
VP, Digital Analytics
2 weeks ago
Synchrony Altamonte Springs, United StatesJob Description · Role Summary/Purpose: · This VP, Digital Analytics - Consumer Bank role combines a deep understanding of analytics and data management, with a demonstrated mastery of common marketing analytics tools like Google Analytics and Adobe Analytics to help drive depo ...
-
Flood Specialist
2 weeks ago
Seacoast Bank Maitland, United StatesOffice Location: Stuart, FL or Maitland, FL · The Flood Specialist will provide service to the Loan Operations department as the Subject-Matter-Expert for Reg H in supporting Ops, Commercial, Consumer and the Residential Lines of Business. This role will be responsible to ensure ...
-
WealthCare Account Services Business Analyst
2 weeks ago
Alegeus Maitland, United StatesMISSION · Reimagine the structure and strategy of producing operating output to make Alegeus the most efficient and scalable operating company in the industry. Represent to the penny Alegeus' commitment to our clients and consumers. We take our responsibility for managing the fl ...
-
Operations Manager
2 weeks ago
Orlandol Credit Union Casselberry, United StatesJob Description · Job DescriptionPosition Summary · Champion Orlando Credit Union's Mission, Vision, and Values always and endeavors to ensure that the organization is achieving its mission to build lifelong relationships with each member, internally and externally, by empowering ...
-
Universal Representative
1 week ago
Insight Credit Union Winter Springs, United StatesJob Description · Job DescriptionInsight Credit Union is looking for a passionate trusted financial advisor who has the desire to provide an excellent service experience to our members. · A Universal Representative must be passionate about servicing members and delivering high vo ...
-
Universal Representative
1 week ago
Insight Credit Union Winter Springs, United StatesInsight Credit Union is looking for a passionate trusted financial advisor who has the desire to provide an excellent service experience to our members. · A Universal Representative must be passionate about servicing members and delivering high volume of sales production. This p ...
-
Branch Support Specialist
1 week ago
One Florida Bank Winter Park, United StatesJob Description · Job DescriptionDescription:We have been voted one of the best companies to work for 3 years in a row, because we have developed a fun and inclusive culture that is at the forefront of how we operate. We only hire the best and most passionate talent and are proud ...
-
Registered Nurse Endoscopy PRN
1 week ago
HCA Florida Orange Park Hospital Careers Orange Park, FL, United States Full timeDescription · Introduction · Do you currently have an opportunity to make a real impact with your work? With over 2,000 sites of care and serving over 31.2 million patient interactions every year, nurses at HCA Florida Orange Park Hospital have the opportunity to make a real i ...
-
Registered Nurse
1 week ago
HCA Florida Orange Park Hospital Careers Orange Park, FL, United States Full timeDo you have the PRN career opportunities as an Operating Room RN PRN you want with your current employer? We have an exciting opportunity for you to join HCA Florida Orange Park Hospital which is part of the nation's leading provider of healthcare services, HCA Healthcare. · HCA ...
-
RN Trauma Performance Improvement
2 weeks ago
HCA Florida Orange Park Hospital Orange Park, FL, United StatesDescription · Introduction · Do you want to be appreciated daily? Our nurses are celebrated for being on the front line, empathetic for patients. At HCA Florida Orange Park Hospital our nurses set us apart from any other healthcare provider. We are seeking an RN Trauma Perform ...
-
RN Trauma Injury Prevention
2 weeks ago
HCA Florida Orange Park Hospital Orange Park, FL, United StatesDescription · Introduction · Last year our HCA Healthcare colleagues invested over 156,000 hours volunteering in our communities. As an RN Trauma Injury Prevention Coordinator with HCA Florida Orange Park Hospital you can be a part of an organization that is devoted to giving ...
-
Registered Respiratory Therapist
2 weeks ago
HCA Florida Orange Park Hospital Orange Park, FL, United StatesDescription · Introduction · Do you want to join an organization that invests in you as a Registered Respiratory Therapist? At HCA Florida Orange Park Hospital, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members o ...
-
RN Middleburg Emergency Room
3 days ago
HCA Florida Orange Park Hospital Orange Park, FL, United States Full timeDescription · Introduction · Do you have the career opportunities as an Emergency Room RN you want in your current role? We invest in what matters most to nurses like you – at home, at work, and at every stage in your career. We have an exciting opportunity for you to join HCA ...
-
Sonographer
3 days ago
HCA Florida Orange Park Hospital Orange Park, FL, United States Full timeDescription · Introduction · Primarily Call coverage · Free Standing ER Middleburg, additional hours available at FSED or main hospital if wanted · Are you looking for a work environment where diversity and inclusion thrive? Submit your application for our Sonographer open ...
-
EP Technologist
3 days ago
HCA Florida Orange Park Hospital Orange Park, FL, United States Full timeDescription · Sign on Bonus & Relocation Available to Qualified Candidates · Do you have the career opportunities as an ElectroPhysiology Tech you want with your current employer? We have an exciting opportunity for you to join HCA Florida Orange Park Hospital which is part of ...
-
Operating Room RN PRN
1 week ago
HCA Florida Orange Park Hospital Careers Orange Park, FL, United States Full timeDescription · Introduction · Do you have the PRN career opportunities as an Operating Room RN PRN you want with your current employer? We have an exciting opportunity for you to join HCA Florida Orange Park Hospital which is part of the nation's leading provider of healthcare ...
-
Respiratory Therapist PRN
1 week ago
HCA Florida Orange Park Hospital Orange Park, FL, United States Full timeDescription · Introduction · Do you have the PRN career opportunities as a Respiratory Therapist you want with your current employer? We have an exciting opportunity for you to join HCA Florida Orange Park Hospital which is part of the nation's leading provider of healthcare s ...
-
Interventional Radiographer
2 days ago
HCA Florida Orange Park Hospital Orange Park, FL, United States Full timeDescription · Introduction · Do you have the PRN career opportunities as an Interventional Radiographer you want with your current employer? We have an exciting opportunity for you to join HCA Florida Orange Park Hospital which is part of the nation's leading provider of hea ...
VP, Consumer Bank - Altamonte Springs, United States - Synchrony
Description
Job ID: E2402159
Job Description:
Role Summary/Purpose:
Are you passionate about customer marketing and want to be part of a growing online bank? Do you enjoy developing compelling customer messaging that grows and retains customer relationships? Synchrony is continuing to build a world class Online Digital Bank – with smart savings products that help customers create better futures. Our Bank Marketing team brings these products to life through all stages and touchpoints for both prospects and existing customers.
The Vice President, Consumer Bank Lifecycle Marketing & Technology will lead strategy and implementation of all technology-intensive lifecycle campaigns. Responsibilities will include customer loyalty, retention, balance growth and account growth. This role will own campaigns that include personalization, segmentation, automation, AI/machine learning, CRM, CDP, analytics, etc. To achieve this, the VP, Consumer Bank – Lifecycle Marketing & Innovation will collaborate with internal stakeholders to drive planning, test design, campaign activation, onsite experience and analytics.
We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Required Skills:
Desired Characteristics:
Grade/Level: 12
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
