Content & Sales Strategist – Software for Senior Care Homes - Atlanta - Assistly | Senior Care Software

    Assistly | Senior Care Software
    Assistly | Senior Care Software Atlanta

    14 hours ago

    Description

    Position Summary

    The Content & Sales Strategist will be responsible for creating high-impact content, driving social media engagement, and generating sales opportunities within the PCHO community. This role blends marketing, influencing, and relationship-building to establish Assistly Care as the preferred solution for personal care homeowners.

    Key Responsibilities

    • Develop original, high-quality social media content (Reels, TikTok videos, Stories, carousels) tailored to the PCHO audience.
    • Plan and execute social media campaigns across Facebook, Instagram, and TikTok to increase brand visibility and engagement.
    • Serve as a brand ambassador and influencer, representing Assistly Care through authentic storytelling and community-focused messaging.
    • Build and maintain strong relationships with Personal Care Home Owners to drive product awareness, engagement, and conversions.
    • Manage and optimize paid advertising campaigns to maximize ROI.
    • Host live sessions, webinars, and Q&A events to educate and support the PCHO community.
    • Monitor content performance, track metrics, and provide regular reporting on engagement, leads, and conversions.
    • Identify emerging trends and adapt content strategies to maintain platform relevance and reach.

    Qualifications

    • Proven experience as a social media influencer or digital marketer, ideally within healthcare, senior care, or childcare sectors.
    • Strong understanding of Facebook, Instagram, and TikTok content strategies and audience engagement.
    • Demonstrated ability to produce engaging video and visual content.
    • Excellent communication and relationship-building skills, with the ability to gain trust within the PCHO community.
    • Sales experience with a strong conversion mindset.
    • Experience with CRM tools (HubSpot, Assistly CRM) and social analytics.
    • Creative thinker with strong storytelling capabilities.
    • Preferred: Background in senior care or childcare.

    Preferred Certifications

    • Meta Certified Digital Marketing Associate
    • TikTok Marketing Strategy Certification
    • HubSpot CRM & Sales Enablement Certification

    Personal Attributes

    • Outgoing, approachable, and highly engaging personality.
    • Self-motivated with strong organizational and time-management skills.
    • Trend-aware and adaptable within a fast-evolving social media landscape.

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