- Develop original, high-quality social media content (Reels, TikTok videos, Stories, carousels) tailored to the PCHO audience.
- Plan and execute social media campaigns across Facebook, Instagram, and TikTok to increase brand visibility and engagement.
- Serve as a brand ambassador and influencer, representing Assistly Care through authentic storytelling and community-focused messaging.
- Build and maintain strong relationships with Personal Care Home Owners to drive product awareness, engagement, and conversions.
- Manage and optimize paid advertising campaigns to maximize ROI.
- Host live sessions, webinars, and Q&A events to educate and support the PCHO community.
- Monitor content performance, track metrics, and provide regular reporting on engagement, leads, and conversions.
- Identify emerging trends and adapt content strategies to maintain platform relevance and reach.
- Proven experience as a social media influencer or digital marketer, ideally within healthcare, senior care, or childcare sectors.
- Strong understanding of Facebook, Instagram, and TikTok content strategies and audience engagement.
- Demonstrated ability to produce engaging video and visual content.
- Excellent communication and relationship-building skills, with the ability to gain trust within the PCHO community.
- Sales experience with a strong conversion mindset.
- Experience with CRM tools (HubSpot, Assistly CRM) and social analytics.
- Creative thinker with strong storytelling capabilities.
- Preferred: Background in senior care or childcare.
- Meta Certified Digital Marketing Associate
- TikTok Marketing Strategy Certification
- HubSpot CRM & Sales Enablement Certification
- Outgoing, approachable, and highly engaging personality.
- Self-motivated with strong organizational and time-management skills.
- Trend-aware and adaptable within a fast-evolving social media landscape.
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Content & Sales Strategist – Software for Senior Care Homes - Atlanta - Assistly | Senior Care Software

14 hours ago
Description
Position Summary
The Content & Sales Strategist will be responsible for creating high-impact content, driving social media engagement, and generating sales opportunities within the PCHO community. This role blends marketing, influencing, and relationship-building to establish Assistly Care as the preferred solution for personal care homeowners.
Key Responsibilities
Qualifications
Preferred Certifications
Personal Attributes
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Home Care Aide
Only for registered members North Atlanta, GA
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Home Care Aide
Only for registered members Atlanta, GA
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Home Care Aide
Only for registered members Atlanta, GA
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Home Care Liaison
Only for registered members Atlanta
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Home Care Aide
Only for registered members Atlanta, GA
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In Home Care Giver
Only for registered members Atlanta, GA
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Caregiver for In-Home Care
Only for registered members Atlanta, GA
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In Home Care
Only for registered members Atlanta, GA
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Manager, Advanced Care at Home
Only for registered members Atlanta, GA
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Home Care Aide/Assistant
Part time Only for registered members Atlanta
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In-Home Dialysis Care Partner
Full time Only for registered members Atlanta
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rn home care nurse
Only for registered members Atlanta, GA
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Medicaid Caseworker Home Care
Only for registered members Atlanta, GA, United States
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Home Health Care Aide
Only for registered members Atlanta, GA
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Home Care Administrative
Only for registered members Sandy Springs
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Interim Manager, Advanced Care at Home
Only for registered members Atlanta, GA
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Care Transitions Coordinator Home Health
Only for registered members Atlanta
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Interim Manager, Advanced Care at Home
Only for registered members Atlanta
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Home Care Client Relationship Specialist
Only for registered members Atlanta, GA
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Home Care Franchise Performance Coach
Only for registered members Atlanta, GA, USA
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RN - Home Care Full Time Days
Full time Mercy- Atlanta