Associate Analyst, Sports Analytics - New York, United States - MKTG

Description

Company Description

Dentsu Sports Analytics is a leading sports and entertainment research and data firm providing innovative solutions and insights to drive strategic decision-making within the industry. Dentsu Sports Analytics is the measurement arm of MKTG S+E. MKTG S+E is a global integrated agency that harnesses the power of sports and entertainment to impact human behavior through meaningful marketing solutions and experiences. Our key differentiator is "knowing people better than anyone else" and using deep consumer insights to establish powerful connections between sports properties and brands. Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands, and deliver value. MKTG S+E is a part of the broader dentsu Sports International network.

Job Location: Either Norwalk, CT or New York, NY (Hybrid 2 days per week in one of these offices is required)

Job Description

As an Associate Analyst, Sports Analytics, you will hold an important role in the assessment of sponsorship programs and communicate with a client roster of Fortune 500 companies. We're looking for a passionate, driven person who has an interest in the sports, entertainment, and lifestyle marketing industries. The ability to understand data and communicate these findings to executives will be a critical skill. You will report to Senior Management across a variety of clients and projects. This is a hybrid role with two days a week in office with some travel required (including weekends/holidays) to provide logistical support to research teams (i.e. on-site support, managing on-site staff).

• You will help manage all aspects of fan tracking research including data collection, quality control, and data analysis.
• You will travel to events and supervise on-site research/data collection team
• You will manage survey programming team and help get studies into field
• You will assist media measurement and sponsorship valuation team in managing sponsorship analysis projects and supporting client relationships.
• You will manage research and technology vendors to ensure appropriate project delivery. Includes time spent training AI tools to scan/monitor broadcasts and identify client logos
• You will summarize data from syndicated research tools
• You will produce insights, observations, and implications based on consumer/fan research, media research, and syndicated studies
• You will support other areas of the business, including digital analytics, new business outreach, qualitative research.

Qualifications

• 2+ years of experience in research, surveys, data analytics, or related field, along with working knowledge of sports/entertainment marketing/sponsorship
• Associate or Bachelor's degree or equivalent experience
• Experience in a client-focused role

Additional Information

The anticipated salary range for this position is $47,920 - $69,300. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit m.

#LI-Hybrid #LI-RL1