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Demand Generation Manager - Mountain View, United States - Grazitti Interactive
Description
We are looking for proficient Demand Generation Manager, for our US Office. This is a Full time remote opportunity.
Your role as Demand Generation Manager will be to support all marketing efforts related to demand generation and growth strategies, sales enablement, brand awareness and pipeline development.
Responsibilities
Work with our marketing and sales team to ensure we achieve significant year-over-year increases in qualified leads and pipeline by building and testing emails, campaigns, and web forms.
Communicate regularly with our sales operations, sales, and customer teams to analyse who is responding to our marketing campaigns, and how we can better engage those who are not.
Build repeatable and self-serve reporting for the marketing team to analyse performance across pipeline, content, channels, and campaigns, and help us uncover the story within the data.
Build and execute marketing campaigns including campaign flows, email creation, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more
Ensure no lead is left behind by automating nurture campaigns that target the right personas and audiences, provide the right content at the right time and create a relationships with potential buyers
Maintain and optimize lead/account scoring to effectively decipher where leads/accounts are in the buying cycle to properly segment and nurture
Optimize email and lead nurturing through A/B testing
Own Marketing Ops and BDR alignment on lead lifecycle, lead quality SLAs for MQLs and tech stack
Build target personas and segmentations for the refinement of marketing strategies
Create a process to measure and improve marketing database health
Monitor database performance metrics and devise best practices for optimizing results, data maintenance and clean up
Set up processes and QA for all marketing programs to ensure data capture, hygiene and reporting
Integrate and maintain new marketing tools to increase marketing team's efficiency and lead quality
Identify, design, and execute new processes that enable marketers to be more effective in their day to day work (e.g. intake process, campaign naming conventions)
Manage multiple concurrent projects with stakeholders across marketing, sales and IT
Identify opportunities to leverage automation to improve marketing effectiveness
Key Experiences, Skills and Knowledge:
Exposure to Marketing automation tool like Marketo, Eloqua, Pardot or any leading email SaaS platform.
Should have hands-on experience in managing targeted email campaigns/email nurture programs, social media
Knowledge of account-based marketing best practices
Should have experience in database management and segmentation
Proficiency in Word, Excel, PowerPoint, and SQL
Exposure to HTML, JavaScript, and Cascading Style Sheets (CSS) will be preferred.
Front-end development skills, such as AJAX, Flash Script, and other JavaScript-based frameworks will be an add-on
Proficiency in CRM integrations, such as or Microsoft Dynamics
Excellent oral and written communication skills
Education and
Experiences Required:
BA/BS or equivalent working experience
6+ years of experience as a marketing strategist
Additional Information
Work authorization requirement:
US Citizen or Permanent Resident.
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