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Alexandria

    Digital Marketing Specialist - Alexandria, United States - Geneva Capital LLC

    Geneva Capital LLC
    Geneva Capital LLC Alexandria, United States

    3 weeks ago

    Default job background
    Description
    Department: Marketing

    Reports To: Marketing Manager

    Summary & Background:

    Geneva Capital LLC is a dynamic national equipment finance company. We remain focused on long-term growth, providing professional opportunities and promoting teamwork.

    We are currently seeking a highly collaborative digital marketer to assist with our transition into Salesforce Marketing Cloud and expand our digital reach. This is a new addition that will help us set the stage for future growth and innovation.

    Duties and Responsibilities:

    Salesforce & Salesforce Marketing Cloud:
    • Develop and maintain lists, filters, and data extensions
    • Collaborate with cross-functional teams to strategize and plan automated communications to our customers and vendor partners
    • Create and manage journeys and automations
    • Provide support for lead generation activities
    • Build and maintain web forms and pop-up ads
    • Monitor and report on the success of campaigns within Salesforce
    Email & Social Media Marketing:
    • Collaborate with others to determine email and social media content needs across the company
    • Facilitate content planning meetings and maintain content calendar for email and social media activities
    • Manage tasks within project management platform (Asana) to facilitate timely content creation
    • Publish social media content, monitor posts, and engage with audience(s)
    • Collaborate with creative team to execute email campaigns in Marketing Cloud
    • Set up and monitor social media ads according to a pre-determined plan and budget
    • Manage A/B testing
    • Report on email and social media activities and recommend strategic changes
    Additional duties may be assigned

    Required Skills and Qualifications:
    • 5 years of experience in a marketing role
    • 3 years of experience managing social media accounts and/or email marketing
    • 1-3 years of experience working in Salesforce and/or Salesforce Marketing Cloud
    • Ability to prioritize and manage multiple tasks
    • Excellent verbal and written communication skills
    • Excellent customer service skills
    • Excellent attention to detail and organizational skills
    • Highly collaborative
    • Willingness to attend occasional events outside of typical working hours for the purpose of social media documentation
    Preferred Skills and Qualifications:
    • Bachelor's degree in marketing or related field
    • Experience with any/all of the following platforms:
    • Meta Business Suite and Ads Manager
    • Asana or an equivalent project management platform
    • Jotform or an equivalent form builder
    • Microsoft Office Suite including Excel, Teams, Word & PowerPoint
    • One of the following Marketing Cloud certifications would be preferred:
    • Marketing Cloud Account Engagement Consultant
    • Marketing Cloud Account Engagement Specialist
    • Marketing Cloud Administrator
    • Marketing Cloud Consultant
    • Marketing Cloud Developer
    • Marketing Cloud Email Specialist
    Travel:
    • Minimal travel, approximately once per year for continuing education or to attend industry events as needed
    Physical Demands:
    • Prolonged periods sitting/standing at a desk and working on a computer
    Supervisor Responsibilities:
    • This job has no supervisory responsibilities
    AA/EEO/Vet/Military
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