CRM Manager - New York County, New York, United States - Christian Dior Perfumes

Description

Job Description


Position Overview:

Based on the Business Data activation Marketing Plan for North America, this role will manage the delivery of the OmniChannel campaigns (Emails, Mobile, Push, Clienteling) to animate the consumer database including all points of contact: Ecommerce, Boutiques, Booking services, Loyalty, Events.

Key Responsibilities include:

Manage all stages of marketing campaigns, from design to launch: campaign briefing based on the marketing plan, validation with creatives and copyrighters, configuring audience targeting and segmentation, proofing content, scheduling and conducting post-campaign reporting.

Lead continuous improvement of the marketing campaigns by leveraging strategy, data analysis, data product use cases, KPIs measuring, AB testing, optimization and process enhancement.

Leverage advanced performance tools such as heat-mapping for in-depth analysis of campaign performance to enhance future campaigns strategies.

Facilitate cross-departmental communication and gather feedback to align on best practices and procedures.

Stay abreast of internal system changes and proactively update affected departments accordingly.

Additional Responsibilities:
Identify, analyze and work collaboratively with local business teams, tech teams and central headquarters

Gather and express the business requirements to a diverse audience, including senior technical and business executives.

Assist the migration project to Adobe Campaign, by contributing business inputs and goals while leveraging in-house Data Product technologies.

Conduct competitive landscape benchmarking to summarize market trends and devise go-to-market strategies.

Contribute with enthusiasm to a rapidly expanding team with evolving responsibilities.