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    Social Media Specialist - Houston, United States - Insight Global

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    Insight Global background
    Description

    As the Social Media Specialist, you will be responsible for the day-to-day community management on our social media channels, including content creation, posting and scheduling content, managing conversations between followers(comments & DMs), and reporting/analyzing the results to optimize campaign KPIs. You will work closely with customer satisfaction to remain FDA compliant in all content/engagement as well as helpful in answering customer questions. The overarching goal of this position is to effectively connect with our audience and help as many people as possible through sharing information, products, and or resources.

    Responsibilities:

    Develop, implement and manage our social media strategy via cross platform content creation, community management, ect.

    Designing and implementing social media strategy to align with business goals.

    Generate, edit, schedule and publish engaging content daily (e.g. original text, photos, videos and news)

    Collaborate frequently with acquisition and customer satisfaction teams to deliver each campaign to the target audience, at the right time.

    Use in platform metrics as well as Sprout Social and Meta to make predictions of upcoming trends, high performing content styles, and developments in the social media landscape.

    Excellent organizational skills and attention to detail

    Use your creative thinking to build assets and copy that speak to our audience, or target audience in the brand's tone.

    Understand that in this role, you are the voice of the brand to the customer and must treat this connection with respect and uphold our company values at all times.


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