Senior Analyst, Marketing - Boston - Wayfair

Description

At this time, Wayfair will not sponsor applicants for employment authorization for this position for the following work visas: STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

This is an on-site role in Boston, MA.

We are looking for a Senior Analyst to join the B2B Marketing Operations team. This is a high-impact, "connective tissue" role that sits at the intersection of Marketing, Sales, Technology, and Analytics. You will be responsible for the "engine room" of our marketing organization—focusing on cross-team project management, performance forecasting, and operational planning.

The ideal candidate is a hybrid: part project manager, part analytical powerhouse, and part business strategist. You are as comfortable building a complex SQL query or a forecasting model as you are leading a cross-functional meeting to align different teams on a shared roadmap.

What You'll Do:

• Deep-dive into marketing performance data to identify trends, bottlenecks, and opportunities. You will translate complex datasets into actionable narratives for senior leadership.
• Own the B2B marketing forecasting process. You will partner with Finance and Marketing leadership to set targets, model "what-if" scenarios, and ensure our investments are optimized for high-LTV growth.
• Build and maintain the dashboards and reporting frameworks (SQL/Looker) that the Marketing team uses to run the business daily.
• Identify "friction points" in how our teams work together and design new workflows, cadences, and tools to improve speed-to-market and execution quality.
• Help define the annual and quarterly planning cycles, ensuring that our roadmap is perfectly aligned with our business goals.

What You'll Need:

• 3+ years of experience in marketing operations, management consulting, tech/SaaS, or an analytical marketing role.
• Proficiency in SQL is required. Experience with data visualization tools (Looker, Tableau, or Google Data Studio) and a strong command of Excel/Google Sheets for financial modeling. (Experience with R or Python is a plus).
• Proven ability to manage complex projects with many stakeholders. You can "manage up" to senior leaders and "manage across" to technical partners.
• You don't just report numbers; you explain the "why" behind them. You have a "zero-defect" mentality when it comes to data accuracy.
• An understanding of B2B marketing nuances (long sales cycles, lead scoring, account-based marketing) is preferred.
• A "get stuff done" attitude. You thrive in ambiguity and can pivot quickly when business priorities shift.

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form ) .

Need Technical Assistance?

For more information about applying for a career at wayfair, visit our FAQ page here ) .

About Wayfair Inc.

Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice ). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us