Manager, Digital Marketing Remote - Redwood City, CA, United States - Electronic Arts Inc.

Description

Electronic Arts is the leading interactive entertainment company, powered by innovative technology.

As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better.

EA Mobile has a diverse portfolio featuring original and licensed IP titles like FC Mobile, Star Wars Galaxy of Heroes, Design Home, APEX Mobile and Golf Clash.

As the Director Mobile Product Marketing, you will lead a team of diverse product marketing to develop the best go-to-market strategies, collaborative leadership to achieve business goals.

In close partnership with EA Mobile game studios, marketing leaders across User Acquisition, Creative, Research, Data, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement.

Director of Product Marketing.
Lead team of mobile product marketers to deliver marketing strategies for a group of mobile games. Align strategy with financial plans, product roadmaps and audience insights
Build relationships with leaders across the organization including, User Acquisition, Creative, Analytics, Brand, Communications, Regional Marketing and Platform Marketing to meet a common goal
Create data-driven marketing strategies to capture target audiences and increase market share
Collaborate with Finance and studio to build financial models and business cases for marketing campaigns
Conduct ongoing competitive marketing analysis of the mobile games market and with products to ensure consumer and market trends are informing campaign strategies & execution
8+ years of experience developing marketing and go to market strategy for live service apps/products and managing marketing campaigns
~5+ years collaborating with teams across product, marketing, brand, analytics and finance
~ Communicate at all levels of an organization including executive management
~ We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees.