Head of Field Marketing, North America - New York, NY, United States - commercetools

Description

Engaged : We didn't become the fastest growing, highest ever valued SaaS software company in digital commerce with nearly 100% year-over-year growth by sitting on the sidelines.

Inspired: We continually explore what's possible. As the founder of the headless commerce concept, the leader in true composable commerce, and the visionaries behind MACH — our patented tech has radically disrupted the world of enterprise ecommerce software. And we are just getting started

Valued: Intelligent, resilient, passionate individuals hailing from over 50 countries across the globe, speaking over 43 languages, and collectively embracing diversity, encouraging inclusion, and fostering a culture of care.

The Opportunity:

commercetools is on a mission to be the leader in global commerce As our Head of Field Marketing, you will help us achieve that goal by owning demand generation and pipeline creation in North America with support from global performance marketing. You'll collaborate closely with the regional Sales and BDR teams to drive pipeline for target and white space accounts and cross- and up-sell programs for existing customers, to reach our annual regional revenue targets. The role will have a heavy focus on demand generation, account-based marketing, pipeline progression, and customer marketing.

Your Mission:

• Lead the development and implementation of innovative marketing programs in partnership with the Performance Marketing Team to achieve revenue and pipeline objectives
• Drive differentiated marketing strategies across the full customer life cycle including account acquisition, account expansion and adoption
• Provide strategic direction and drive strong alignment, integration, and collaboration in the joint business planning process across the region and with Corporate Marketing
• Leverage ABM tools and tactics to create and measure the success of account-based marketing programs, including engagement with target accounts and their impact on pipeline
• Coordinate with our Business Development Team to optimize lead volume and quality with the goal of generating high-value sales opportunities
• Implement strategies to capture and nurture leads throughout the sales funnel, leveraging marketing automation tools and data-driven tactics

Marketing Operations Excellence

• Lead the team to operational excellence ensuring scale, best practice definition, and continuous learning, and ensure the transition from strategy to execution
• Effectively manage the marketing budget and make effective investment decisions based on corporate, marketing, and regional priorities
• Create and communicate goals, objectives, and KPI's for all marketing initiatives and ensure measurements are achieved
• Build productive and influential executive relationships with internal and external constituents
• Demonstrate exceptional people and resource management ensuring highest potential for achieving marketing KPIs and maintaining a high-performing team
• Strong collaborative approach working with key stakeholders from the region while aligning with cross-functional marketing team goals
• Ensure performance and role expectations are clearly defined, communicated, and executed
• Grow talent and maintain comprehensive succession management plans
• Create an atmosphere where timely and quality information flows smoothly, deadlines are respected and met, and employees are engaged and energized

What you need to succeed:

• 10+ years of experience with at least 5 years successfully leading a team in a matrixed, global organization
• Strong background leveraging digital and social strategies to drive account management, demand creation, and revenue impact
• Ability to drive marketing strategy from vision to execution
• Capacity to thrive in a demanding, quick-turnaround environment where change and transformation are a dual reality
• Excperience effectively managing budgets and setting up successful metrics and business processes

Nice to have:

• Recent experience supporting the North American region
• Experience in the commerce technology space

We care about your Growth and Well-being

Competitive compensation package: Generous compensation structure consisting of salary, competitive stock option package, various benefits and perks

Workation: Up to 60 days/year from a country different from your base country

ct Academy: Regular internal training sessions

Flexibility: Morning person or night owl? We believe in outcome and motivated employees

Mindset & Growth: A diverse, creative workspace with an international culture & learning environment

For US-based roles

???? Well-Being: 100% employer-covered medical, dental, and vision insurance for employees and dependents

Work-Life Balance: Generous time off for personal time, vacation, parental leave, holidays, well-being, bereavement and volunteering

Prepare For Your Future: 401k with company match

Get Involved: Opportunities to join our Happiness Committee, Engage the Change DEI organization, Culture Committee, fitness challenges, artistic channels, and more

FOR DURHAM-BASED ROLES

• Enjoy a flexible, hybrid working environment
• Newly updated modern office at the American Tobacco Campus in the heart of Downtown Durham
• Do you have a dog? We're a dog friendly office
• Kombucha on tap, coffee, tea, snacks, and catered lunches
• Semi-monthly team events
• Need a break? We have foosball, darts, ping pong, and a golf putting simulator
• Combination of individual work spaces and cozy meeting rooms

We believe that our diversity makes us a stronger team. We hire great people from a wide variety of backgrounds - not just because it's the right thing to do, but because it makes us better.

At commercetools, we are proud to be an equal opportunity workplace. We are committed to fair hiring practices regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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Privacy Notice

We are all different and that is what makes us stronger We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company better.

At commercetools, we are proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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