Social Media Strategist - San Francisco - Amplitude

Description

Social Media Strategist - AI & Exec

Amplitude is the leading digital analytics platform, helping over 4,300 customersincluding Atlassian, Burger King, NBCUniversal, Square, and Under Armourbuild better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories by G2, Amplitude is the best-in-class solution for product, data, and marketing teams.

As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

Amplitude's Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusionone focused on psychological safety, empathy, and human connectionthat will allow employees of all backgrounds to thrive.

About the Role

As we continue to drive the AI analytics conversation around the world, Amplitude is strengthening its AI-native storytelling muscle, particularly on X/Twitter. We want to move faster, understand the key players better, and amplify the voices of our CEO and other thought leaders.

In this role you will join Amplitude's Corporate Marketing team, reporting to the Head of Communications. You will partner directly with our CEO, key AI leaders, product development, and product marketing to help shape exec social content that is authoritative and thought-provoking.

Key Responsibilities

Exec Social

• Partner with Amplitude's CEO to create a rolling content calendar that is heavily AI-centric, provocative, yet supportive of the overall Amplitude position.
• Develop a recognizable AI-native voice for Amplitude's exec presence on social.
• Track, surface, and translate emerging AI ecosystem trends into founder-level content.
• Create effective workflows for drafts, approvals, and rapid content iteration.

AI-native Content Creation

• Turn launches, new capabilities, internal prototypes, and research into X/Twitter-native content (threads, demos, contrasts, POV takes).
• Build a pipeline of creative content formats (video snippets, developer POVs, behind-the-scenes prototyping, technical breakdowns).
• Work closely with our in-house creative and comms team to turn founder content into snackable formats.

Measurement & Learning

• Translate performance into insight: what posts hit which audiences, what formats drive depth vs. reach, and what signals indicate other opportunities?
• Build a learning loop across launches, platforms, and formats.

You'll excel in this role if:

• You are AI-native with a focus primarily on X/Twitter (but other channels too) and are comfortable working directly with founders and executive leadership teams.
• You follow the labs, the model drops, the eval debates, the agent breakthroughs.
• You can read a paper, understand a prompt-chain, and translate it for public consumption.
• You know the difference between a good post, a credible one, and a viral one.
• You can synthesize and ship content fast, especially during major launches.
• You have experience managing controversy on social media and know the right actions to neutralize a situation on a social platform.

Preferred Experience

• 3-5 years in high-velocity social for an AI startup, developer tools, or technical founder.
• Proven track record of social content (e.g. threads, hot takes, technical breakdowns, storytelling) breaking through.
• Experience analyzing and navigating the rapidly evolving dynamics of AI on X/Twitter and other social media platforms such as YouTube, TikTok, and Reddit among others.
• Familiarity with video snippet creation, meme culture, founder and developer audiences, and product storytelling.

This role is located in San Francisco and requires regular in-person interaction with our CEO and other AI thought leaders.

Who We Are

Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we're tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.

The company: Amplitude is a digital analytics platformwe help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We're super proud of what we've built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

• Excellent medical, dental and vision insurance coverage, with 100% employer-paid premiums on select plans
• Flexible time off, paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that's wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent parental benefits including 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program (ESPP)

Other fun facts about Amplitude:

• We were recognized in the Newsweek Excellence Index 2024.
• Our customers love us They've said we're the #1 product analytics solution for 19 quarters in a row on G2.
• We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
• We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
• We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
• We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
• We're a global and fast-growing team We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
• Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $88,000 - $174,000 total target cash (inclusive of bonus or commission)