Content Manager - Pleasant Grove, United States - Alianza

Description

Job Description

Job Description

As a cornerstone of the growth marketing team, Alianza is seeking a Content Manager to
develop editorial content for distribution through a combination of owned, earned, and paid
media channels. The Content Manager will be responsible for the editorial voice of the Alianza
brand with priority deliverables including but not limited to bylined articles, press releases, case
studies/white papers, analyst newsletters, website copy, blog posts, speaker abstracts, social
media content and video scripts.

Ideal candidates will bring prior storytelling experience in B2B tech with a working knowledge
of the current industry trends shaping business and tech news. Experience with AP Style a plus.

What You'll Do

• Participate in strategy planning to identify key themes and content areas of focus for in

the weeks and months ahead. Review and refine monthly editorial calendar.

• Work with marketing leadership to review and update the brand message architecture,

researching and updating relevant industry statistics and proof points to reinforce the
company's point of view.

• Host quarterly discovery sessions with key executive leaders (e.g., chief product officer,

CEO) to develop and refine Alianza's perspective on current industry news and trends.
Participate in additional meetings with subject-matter experts throughout the business
to further elevate the Alianza brand and reinforce key messages.

• Work across the marketing team to align with priority initiatives and ensure all editorial

content is delivered in a timely manner to fuel ongoing public relations and social media
outreach. Make strategic recommendations to refresh and repurpose content.

• Coordinate with partner and product marketing to develop editorial that looks beyond

feature functionality to spotlight key benefits of Alianza's platform and partnerships,
working backwards to critical Go-to-Market deadlines.

• Work with vendor partners and agencies on project timelines and editorial needs.

How You'll Win

• Be curious about enterprise tech and the way people communicate at home and work.
• Be prepared, brining your A-game to all meetings and stakeholder engagements.
• Be creative, B2B tech doesn't mean "boring" – we're ready for your ideas.
• Be courageous, offering up solutions even if they aren't the final direction.
• Be bold, owning your expertise as a content writer and strategic thinker.
• Be ready to have fun as a member of a dynamic team

#J-18808-Ljbffr