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- Own end-to-end growth operations for Paid Social, Search, Affiliate and SEO
- Manage day-to-day operations across marketing channels (Meta, TikTok, Google, YouTube, Bing, and more) with guidance of Director
- Manage digital budgets, shifting spend between channels to optimize for Sales, CAC, ROAS, and various other KPIs
- Partner with internal marketing / creative and external account teams to amplify their creative pipeline and develop new creative concepts
- Formulate comprehensive A/B testing strategies for creative, messaging, landing pages, and bidding techniques
- Report on performance across all digital channels
- You are a data-driven marketer who can analyze multiple streams of information and improve on their overarching marketing strategy
- You are able to communicate across various functions and support your peers to deliver on business priorities
- You thrive in an entrepreneurial working environment, are flexible to changing priorities and can provide your opinion confidently and assertively
- You have scaled marketing spend in $10-20M range across digital channels
- You are eager to learn and a self starter who can hit the ground running
- You like to work hard and play hard - enjoying showing up to work is a priority for you
- 2-4 years of professional experience in growth marketing
- You have previously managed Paid Social and Paid Search at a high growth Ecommerce company
- You have a deep understanding of creative optimization for Meta, TikTok, Google, and YouTube amongst other channels
- Proficiency Excel and Google Sheets including data manipulation/organization, as well as familiarity with business intelligence tools (ie Google Analytics, Rockerbox)
- You have experience managing budgets, and collaborating with the greater marketing team to create forecasts
- Have strong familiarity with various attribution methodologies, including but not limited to: MTA, Survey-based, and MMM
- Have strong familiarity with Affiliate, CRM and Out Of Home
- Experience with eCommerce Start-ups and D2C consumer companies in some of the following industries: fashion, consumer, tech
Contract Paid Media Associate - New York, United States - Emerging Blue Jobs
Description
Job Description
Job Description Paid Media AssociateContract | Remote based in NY, CA, CO, SC, NC, or NJOur client is hiring for a contract Paid Media Associate to join their talented team They are looking for a versatile paid media professional to help their team efficiently scale existing paid acquisition channels, launch new channels to diversify their marketing mix, and drive strategy.
Key Responsibilities: