Senior Data Analyst, Marketing - New York - Traveltechessentialist

Description

About Fora

Fora is the modern travel agency, redefining what it means to be a travel advisor in todays world. Were a next-generation platform that provides a comprehensive, business-in-a-box solutioncombining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnershipsall designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.

At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career thats both profitable and aligned with their passions.

Our platform combines innovative technology with the human touch, offering:

• Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
• A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
• Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
• Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors offerings.

Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.

Were proud of the recognition weve received, including:

• LinkedIns Top Startups List 2024
• Fast Companys Most Innovative Companies 2025 and 2023
• Built In 2025 Best Places to Work
• And several "top agency" awards from our fantastic partners including Virtuoso, IHG, Four Seasons, and more

Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.

About The Role

We are looking for a Senior Data Analyst to join our growing Data team with a focus on Marketing & Growth. This person will report to our Director of Data & Analytics and embed with the Growth team (encompassing Marketing, Sales, and Growth Product). As an early Data hire at a time of rapid company growth, you will play a key role in shaping what our processes will look like for years to come.

Key Responsibilities

• Improve our marketing measurement and optimization programs (e.g. attribution, incrementality tests, a/b tests, potential media mix modeling).
• Lead complex, high-visibility deep dives & analyses that drive business decisions and process or product improvements.
• Be a strategic thought partner to cross-functional stakeholders by identifying opportunities, shaping hypotheses, and delivering actionable insights.
• Design and maintain scalable data models, decision tools, and analytics infrastructure (using BigQuery, dbt, and Omni) to empower self-serve analytics.
• Drive clarity in measurement and metrics definitions, helping teams understand what is happening in the business and what they can do to improve it.
• Promote a culture of data excellence through mentorship, documentation, and training.
• Contribute to team strategy, project prioritization, and the continuous evolution of analytics best practices.

Requirements

• 5+ years of experience in a data analytics role, preferably in a fast-paced, collaborative environment.
• Demonstrated experience in marketing, sales, growth and/or GTM analytics. Familiarity with both digital and offline marketing, a plus.
• Proficiency in SQL is essential. Knowledge of Python or R, a plus.
• Hands?on experience with modern data analytics stack (e.g. Airbyte, BigQuery, dbt, Omni, Hex, or equivalents) and data modeling best practices.
• Strong communication and storytelling skills
• Deeply curious with a drive to learn.
• Pragmatic. Looking for real world business impact, not a science project.
• A collaborative and empathetic mindset with experience supporting and leveling up your peers.

Compensation

Compensation range for this role can vary widely depending on experience, and for this role an indicative range is $120k-$160k + equity. Final compensation will depend on the level at which the candidate is hired, as were considering multiple levels for this role.

Other benefits include:

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Our Values

Were forging our own path

Fora has always been about driving change within the industry. Were not interested in maintaining the status quo.

Were stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

Were here to serve

We operate in service of our community and believe that when theyre empowered to focus on what they do best, we all win. Its why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. Were unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. Its a better equation for the future of our industry.

--

WORK AUTHORIZATION

You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.