Senior Creative Director - Boston, United States - Sparks Group

Description

Senior Creative Director Job Summary:

Sparks Group is currently seeking a Lead Copywriter to join an advertising agency in Boston, MA. As a Senior Creative Director, you will lead and oversee the creative direction and vision for projects, brand identity, and campaigns. You will shape the visual and conceptual aspects of the brand, ensuring innovation and effectiveness across all creative endeavors. The Senior Creative Director also coaches a team of talented designers, copywriters, and other creative professionals to conceptualize and execute innovative and compelling visual and written content across various platforms. You will ensure that the brand messaging remains consistent, engaging, and aligned with the strategic objectives to deliver outstanding and compelling designs that resonate with the target audience.

Senior Creative Director Responsibilities:

• Develops and articulates the creative vision and strategy that aligns with the clients' goals and brand identity.
• Collaborates with cross-functional teams to understand business goals and client expectations to translate them into creative concepts.
• Leads, mentors, and inspires a diverse team of creative professionals to satisfy clients' expectations and the organization's strategic objectives.
• Provide guidance and constructive feedback to team members to elevate their skills and performance.
• Conceptualizes and oversees the creation of visual and written content and executes innovative and impactful design solutions across various mediums, including prints, digital, social media, video, branding materials, advertisements, and more.
• Ensures that all creative outputs align and maintain consistency with brand guidelines and identity in terms of visual style, tone, and effectively communicates the desired message.
• Maintains and evolves the company's brand identity, ensuring consistency across all touchpoints.
• Develop and implement strategies to enhance brand recognition and loyalty.
• In conjunction with the Project and Customer Experience area of discipline, manages multiple projects simultaneously, ensuring they are delivered on time, within budget, and to the highest creative standards.
• Collaborates with project managers to prioritize tasks and allocate resources effectively.
• Reviews and approves all creative materials before release, ensuring they meet quality and brand standards.
• Stays up-to-date with creative and design techniques trends, as well as emerging technologies continuously evolve the creative approach to keep the organization and brand's image at the forefront of innovation.
• Manages the budget of the creative area of discipline, ensuring resources are allocated efficiently and effectively.
• Collaborates with clients, stakeholders, and internal teams to understand their creative needs, provides strategic insights, and presents creative concepts that align with their objectives.
• Clearly communicates the rationale behind creative decisions to stakeholders.
• Plan, manage, and control the organizational performance and align it with the performance of each team member, through the definition and monitoring of objectives and key performance indicators to ensure business growth and clients' satisfaction.

Senior Creative Director Qualifications:

• Bachelor's Degree in Design, Fine Arts, Marketing, or other related fields, a Master's Degree is a plus.
• 8+ years of experience in a creative leadership role in agencies is required.
• 3+ years of project management experience in agencies is required.
• Ability to manage and lead a diverse team, fostering collaboration and creativity.
• Ability to manage various projects simultaneously under tight deadlines.
• Leading and running creative teams.
• Strong portfolio showcasing a range of successful projects.
• Presentation skills to communicate and present creative concepts and ideas effectively to clients, stakeholders, and internal teams, providing rationale and insights that support the creative direction.
• Strong strategic thinking.
• Problem-solving abilities.
• Industry-standard design software, such as Adobe Creative Suite.

This job is Hybrid Remote.

Download the Sparks Group mobile app from Apple App Store or Google Play .



Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

This Position Requires U.S. Citizenship

This Position May Either Require COVID-19 Vaccination or Regular Testing