Marketing Manager - Denver, United States - American Advertising Federation

Description

Who We Are:
Schwazze (


OTCQX:
SHWZ |


NEO:
SHWZ) is building a premier, vertically integrated regional cannabis company with assets in Colorado and New Mexico.

The parent company of a portfolio of leading cannabis businesses and brands spanning seed to sale, Schwazze is committed tounlocking the full potential of the cannabis plant to improve the human condition.

Schwazze is anchored by a high-performance culture that combines customer-centric thinking and data science to test, measure, and drive decisions and outcomes.

Schwazze is passionate about making a difference in our communities, promoting diversity and inclusion, and doing our part to incorporate climate-conscious best practices.

For more information, please visit our

Job Title:
Marketing Manager

Salary Range :
$75,000 - $90,000 per year

Bonus Target:

10%

Location :
Denver, CO (On-site)

Position Objective
The Marketing Manager plays a pivotal role in retail growth through strategic in-store promotions and robust supplier partnerships. Responsible for planning, executing, measuring, and reporting promotions, this role ensures alignment with business objectives. Furthermore, the Manager actively cultivates community engagement and stays updated on emerging external trends.
Major Functions
Promotional Strategy Development and Execution (40%)
Identify and capitalize on unique promotional opportunities with key suppliers.
Collaborate with suppliers on promotion development, theming, planning, and execution.

Execute marketing plans and campaigns in alignment with brand strategies, while also fostering community engagement through targeted events and sponsorships.

Performance Measurement and Reporting (30%)
Collaborate with data analytics teams to measure and analyze promotion results.
Generate comprehensive reports on promotion effectiveness and ROI, incorporating insights from competitive analysis.
Utilize insights to refine future promotional strategies and campaigns.
Retail Partnership Management (20%)
Ensure accurate execution of in-store promotions in accordance with supplier partnership agreements.
Work closely with retail management to coordinate promotional activities and identify merchandising opportunities.
Organize, execute, and monitor all promotional marketing elements across various channels.
Marketing Collateral Management and Support (10%)
Assist in organizing and trafficking promotional marketing elements, including digital and print advertising, website, e-commerce, and packaging.
Provide support for non-promotional in-store merchandising and signage needs.
Lead social media strategy development and oversee execution on relevant channels, incorporating insights from competitive analysis.
Please note that the percentage allocation is a general estimate and may vary based on business needs and priorities.
Education and Experience
Bachelors degree in Marketing, Business Administration, or a related field.
5+ years of progressive experience in marketing leadership roles with expertise in advertising, digital properties, promotions, loyalty, and/or e-commerce.
2+ years of people leadership experience
Must be at least 21 years of age.
Ability to obtain and maintain an active MED badge in the state of Colorado.
A Plus, but not Required
MBA degree.
1-3 years experience in retail, CPG, cannabis, pharmaceuticals/healthcare, or alcohol sectors.
2-4 years experience in data analysis and proficiency with Excel spreadsheets and formulas.
Working Conditions? (Schedule, Environment, Travel)
Schedule will vary depending on the needs of the business (Nights, Weekends, Holidays included).
Salary
$ $90000 USD per year
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