Integrated Marketing Manager - Sterling, VA

Whether you're a recent grad or a seasoned professional, you can experience meaningful career growth at Rosendin. Enjoy a true sense of ownership as you work with a proven industry leader on some of the most exciting and high-profile projects in the nation. We offer a wide range ...

Job description

Whether you're a recent grad or a seasoned professional, you can experience meaningful career growth at Rosendin. Enjoy a true sense of ownership as you work with a proven industry leader on some of the most exciting and high-profile projects in the nation. We offer a wide range of job opportunities, competitive compensation, full benefits, an Employee Stock Ownership Plan and more.

Why Rosendin?
Committed. Innovative. Engaged.
If you're looking to take your career to the next level and work with some of the best and brightest in the industry, we want to hear from you. Since our founding over 100+ years ago, Rosendin has been driven to positively impact the communities where we live and work. We are an organization built on integrity and we have a culture that empowers people, embraces diversity, and inspires everyone to do their best. As one of the largest EMPLOYEE-OWNED electrical contractors in the United States, you will have the unique benefit of being a shareholder at a company that is experiencing tremendous growth and success. When our people succeed and fuel our success, we reward them. We'd love to have you as a shareholder

Your Next Opportunity
As an Integrated Marketing Manager (IMM) at Rosendin, you will play a crucial role in shaping the West and Mountain West regional impact of our marketing efforts and contributing to the overall success of the business. The IMM is vital in translating regional priorities into cohesive integrated marketing campaigns and programs. Working closely with cross-functional teams, your expertise will be pivotal in ensuring that our marketing efforts not only align with regional priorities but also have a significant business impact.

What You'll Do

• Leadership in regional collaboration and impact: Take a leadership role in delivering regional marketing plans and driving initiatives that have a meaningful impact on regional objectives. Partner and collaborate closely with regional operations teams to understand local nuances and align marketing efforts with regional priorities and goals.
• Integrated marketing planning: Lead the strategy of integrated marketing plans that encompass various marketing channels and cross-functional teams, ensuring a cohesive and impactful approach.
• Work seamlessly with cross-functional marketing teams to synchronize efforts and achieve a unified brand message across all channels.
• Work cross-functionally with operational leadership, strategy, recruitment, and key corporate and divisional stakeholders to clearly highlight opportunities and challenges.
• Data-driven decision-making: Using data insights and market research to make informed decisions, optimize campaigns, and measure the success of marketing efforts.
• Bring your creativity to collaborate with IMM team and Marketing management to generate innovative cross-channel campaigns.
• Analyze marketing data to identify issues and develop solutions to fix them.
• Own marketing strategy and briefing for creative development for media campaigns and digital/social media presence.

What You'll Need To Be Successful

• Proven ability to initiate, drive, and successfully complete projects independently, demonstrating a proactive and organized mindset.
• Demonstrate a growth mindset, thoughtfully navigating challenges, actively seeking opportunities for learning and improvement, and transforming and adapting to new operating models.
• Demonstrate professionalism, confidence, and expertise in collaborative environments, effectively engaging with leadership teams and contributing.
• Exceptional organizational and analytical skills, and strong ability to prioritize and balance projects and effectively collaborate with a cross-functional team.
• Proficient in stakeholder management, adept at cultivating positive relationships, and skilled in managing expectations to ensure alignment and successful collaboration between corporate stakeholders and Marketing teams.
• Demonstrated experience working in complex, national organizations.
• Ability to manage complex and multi-channel campaigns
• Excellent at fostering collaborative professional relationships and building consensus.
• Demonstrated ability to make independent decisions and exercise sound professional judgment.
• Ability to navigate and successfully deliver on time-sensitive projects and programs to meet or exceed deadlines.
• Strong written and interpersonal communication skills with the ability to express ideas and concepts concisely to a broad range of audiences

What You Bring To Us

• Bachelor's degree in Marketing, Communications, or similar field; construction or related industry expertise a plus.
• 8–12 years of progressive marketing experience, with integrated, field, or campaign marketing experience strongly preferred. Demonstrated success partnering with and aligning cross-functional teams across corporate and regional environments. Proven leadership in developing and executing integrated marketing strategies and programs through influence and delivering impactful marketing plans.
• Strong experience in conceiving, planning and implementing effective marketing strategies aligned to business objectives
• Ability to travel up to 40%.
• Proven ability to manage multiple priorities simultaneously while adhering to timelines and budgets.
• Excellent writing, editing and presentation skills; clear and articulate communicator.
• Proficiency in Microsoft Office and moderate experience with Adobe Creative Suite.

Working Conditions

• General work environment – sitting for long periods, standing, walking, typing, carrying, pushing, bending. Work is conducted primarily indoors with varying environmental conditions such as fluorescent lighting and air conditioning
• Noise level is usually low to medium; it can be loud on the jobsite.
• We fully comply with the ADA and applicable state law, including considering reasonable accommodation measures that may enable qualified disabled applicants and employees to perform essential functions.
• Occasional lifting of up to 30 lbs.

Rosendin is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer.  Employment decisions are considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, pregnancy, age (over 40), or any other categories protected by applicable federal, state, or local law.

YOU Matter – Our Benefits

• ESOP – Employee Stock Ownership
• 401K
• Annual bonus program based upon performance, profitability, and achievement
• 17 PTO days per year plus 10 paid holidays
• Medical, Dental, Vision Insurance
• Term Life, AD&D Insurance, and Voluntary Life Insurance
• Disability Income Protection Insurance
• Pre-tax Flexible Spending Plans (Health and Dependent Care)
• Charitable Giving Match with our Rosendin Foundation

Our success is rooted in our people. We all come together around long-term vision and a sense of shared ownership. As a group, we do whatever it takes to ensure the success of our business…and your career.

Rosendin Electric is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. Employment decisions are considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.