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    Marketing & Audience Outreach Officer - Kalamazoo, United States - Korn Ferry

    Korn Ferry
    Korn Ferry Kalamazoo, United States

    3 weeks ago

    Default job background
    Description

    As the Marketing & Audience Outreach Officer, you will:

    • Play a critical role in expanding the company's reach and impact
    • Report to the Director of Communications
    • 10+ years of hands-on experience managing outreach or marketing initiatives with a proven track record of growth.
    • You have a proven ability to reach target key publics and quantify campaign impact through content strategy, metrics analysis and reporting

    RESPONSIBLITIES

    Outreach, Marketing, and CRM Database Responsibilities

    • Conduct market research to identify new outreach opportunities
    • Develop targeted outreach campaigns and user journeys to raise brand awareness among key publics and grow the audience database.
    • Identify and engage influential individuals to expand the company's reach.
    • Manage relationships with existing influencers, supporters and intervening key publics.
    • Craft compelling outreach proposals tailored to different key publics.

    Content Strategy

    • Collaborate on content marketing strategy and editorial planning to engage target audiences.
    • Review existing content and provide recommendations to optimize engagement and alignment with brand awareness and brand strategy.
    • Track content performance and make data-driven recommendations for optimization.
    • Ensure content amplifies the company's mission and resonates with target audiences.
    • Advise on content formats, channels and cadence to effectively reach different key publics.
    • Curate, edit and localize content as needed to execute content strategy.

    Campaign Performance Analysis

    • Monitor effectiveness of outreach campaigns using web analytics, social media metrics, and other data.
    • Analyze content campaigns performance across different segments and channels.
    • Identify opportunities for optimization based on data-driven insights.
    • Make recommendations for improving marketing campaigns' effectiveness based on analysis.
    • Research target audience interests, behaviors, and preferences to inform future marketing campaigns.
    • Work with internal teams to present reports on key performance indicators and metrics framework.
    • Continuously refine measurement strategy to provide actionable insights.

    QUALIFICATIONS

    • A minimum of 10+ years in outreach, marketing, or related field.
    • A deeply held, personal, spiritual journey and keen interest in spirituality, faith, and the mission of the company and basic knowledge of world religions and spirituality required.
    • Bachelor's degree in communications, data management, marketing, or a related field.
    • Strong analytical skills for measuring campaign effectiveness.
    • Proactive, with the ability to work independently and take initiative in a fast-paced environment.
    • Proficiency in using data management and data analysis tools and platforms, and a zest for keeping up with industry trends and best practices.

    Located in Kalamazoo, Michigan, this is a hybrid role, in office on Tuesday and Wednesday for important culture and spiritual development work. This position pays $105,000

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