Lifecycle Communications Sr. Strategist - Charlotte
1 month ago

Job summary
We are looking to significantly expand the team and our capabilities to meet the growth goals Loyalty & Personalization. You'll be at the center of this transformation, working together with the team to build personalized journeys to deepen engagement, grow share of wallet and build brand loyalty.Responsibilities
- Lead the development of lifecycle communication journeys.
- Regularly and proactively analyze performance (program, campaign tests, and messages), surface actionable insights,
- Conduct A/B and multivariate tests to continuously optimize lifecycle journeys to enhance member engagement and reduce churn
Job description
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