Performance Marketing Lead - Boston
2 weeks ago
Job summary
This role will be leveled with compensation aligned to experience and demonstrated capabilities. As Performance Marketing Lead you will drive strategy execution optimization across Flexcar's paid acquisition channels increasing ownership over budget pacing P&L accountability as scope and experience warrant constantly reallocating dollars to highest ROI opportunities.By combining operational expertise with technology data AI we're transforming every aspect of customer journey delivering more affordable flexible hassle-free alternative buying leasing.
- Key Responsibilities Channel Ownership Strategy Set holistic paid-media strategy leveraging all channels maximize incremental orders LTV CAC Partner creative teams concept test scale innovative ad creative improve marginal ROI Continuously re-forecast re-allocate spend based marginal ROI saturation curves seasonality inventory dynamics Lead quarterly spend planning pacing adjusting monthly hit CAC volume goals Measurement Optimization Develop unified KPI dashboard real-time visibility channel performance Establish incrementality testing programs continually refine attribution models server-side attribution MMM Cross-functional Collaboration closely partner Finance forecasting budgeting spend optimization Align closely Risk Operations maximize customer lifetime value Collaborate Brand Marketing Partnerships cohesive effective messaging strategic alignment Team Vendor Management Report VP Marketing direct reports initially build team spend scales Evaluate select manage external vendors freelancers complement internal capabilities Qualifications Experience Proven leading full-funnel marketing high-growth consumer-facing companies Demonstrated managing scaling paid media budgets operating seven-figure monthly environments Technical Analytical Expert-level proficiency digital analytics SQL querying Excel modeling regression analysis Extensive hands-on experience server-side tagging conversion APIs advanced attribution methods MMM incrementality testing Business Acumen Proven owning channel-level P&Ls comfortable financial modeling performance forecasting Deep understanding customer lifetime value cost acquisition profitability metrics communicate trade-offs executives Leadership Collaboration Outstanding cross-functional collaboration skills communicating strategic recommendations executive stakeholders Prior building growing internal marketing team managing marketing operations Nice Have Experience subscription automotive high-consideration consumer businesses Background geographic expansion multi-market launches Prior marketing inventory-constrained products
Job description
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