Digital Marketing Specialist - New York - SourcePro Search

SourcePro Search New York

1 week ago

Description

Job Title: Digital Marketing Specialist

We are seeking a highly experienced Digital Marketing Specialist to join our team at a prominent law firm in New York.

The ideal candidate will have a proven track record of delivering successful digital marketing campaigns and strategies, with a strong focus on corporate communications and website development.

This is an exciting opportunity for a results-driven professional who can help us maximize our online presence, drive demand, and report key metrics.

As a Digital Marketing Specialist, you will play a key role in developing and implementing our digital marketing strategy, including managing social media platforms, email initiatives, and content creation.

Duties and Responsibilities:

Develop and Implement Digital Marketing Strategies: Contribute to the design and implementation of digital marketing strategies that align with our overall goals, including collecting and analyzing communications statistics, focusing our digital marketing communications, and analyzing and communicating new business leads across digital marketing channels.
Manage Social Media Platforms: Contribute to the Firm's social media strategy and management, including finding ways to increase engagement, suggesting new channels and platforms, and ensuring that content is distributed on the correct platforms. Manage the Firm's paid social media program, including suggesting ways to increase ROI and effectiveness.
Support Digital Campaigns and Analytics: Support social and other digital campaigns and report analytics for the Firm's paid social media advertising.
Maintain Digital Platforms: Help maintain the Firm's digital platforms, including the Firm's website, social media accounts, and other marketing materials.
Create Content: Draft content for social media posts and campaigns.
Implement Employee Advocacy Tool: Support the rollout of the firm's Employee Advocacy tool and encourage participation with the lawyers and business professionals.
Communicate Client Alerts: Support the Firm's most frequent digital communications, Client Alerts, from submission to distribution and analytics reporting.
Develop Marketing Collateral: Write, edit and help develop marketing collateral, including internal and external web content, social media content, email newsletters and client alerts, and other print and electronic materials.
Collaborate with Stakeholders: Work with key lawyers, business development reviewers and others, as needed, to get final approval of drafted text.
Analyze Marketing Programs: Track and analyze ongoing marketing programs; evaluate return on investment of programs for key clients and apply learnings to future programs and activity.
Design Communications Tactics: Design and implement communications tactics based on the analysis of communications metrics, providing clients with content based on their behavior.
Execute Digital Campaigns: Execute digital campaigns using marketing automation tools.
Establish Project Schedule: Establish project schedule based on current workload and requirements of specific projects.

Requirements:

Education: Bachelor's degree (required).
Experience: At least 5 years of experience working in a corporate communications/professional services/digital marketing environment.
Content Creation: At least 5 years of experience coordinating and creating content for corporate intranets and websites.
Marketing Knowledge: Advanced knowledge of corporate communications and marketing resources, principles, procedures, and concepts.
Technical Skills: Advanced knowledge of HTML and other Website technologies.
Email Campaigns: Experience with managing and executing email campaigns.
Social Media Management: Experience with managing social media, including LinkedIn, Twitter, and Facebook and paid campaigns.
Software Proficiency: Expert-level proficiency in MS Office Suite and Adobe PDF Creator.
Communication Skills: Excellent verbal and written communication skills, including proficiency in English language punctuation, spelling, and grammar.
Microsoft Office: Advanced proficiency in Microsoft Office Suite, specifically Word, Outlook, and Excel.

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