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    Director of Lifecycle Marketing - Austin, United States - ManyChat

    ManyChat
    ManyChat Austin, United States

    3 weeks ago

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    Description
    WHO WE ARE

    Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

    Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

    With 200+ teammates across international offices in Austin, Barcelona, Yerevan, So Paulo, and Amsterdam - Manychat helps businesses across the globe improve their ROI and grow faster.

    WHAT WE'RE LOOKING FOR

    We're seeking a Director of Marketing Automation, who will be responsible for designing, implementing, and managing our marketing automation strategy to drive customer acquisition, engagement, and retention. You will report to our VP of Growth Marketing and collaborate cross-functionally with Product Marketing, Product, Creative, Engineering, Analytics, and Content teams to develop and execute roadmaps that support GTM and bespoke marketing automation strategies and campaigns that nurture, convert, and retain our customers.

    WHAT YOU'LL DO
    • Develop and own a comprehensive marketing automation strategy aligned with business objectives and target audience segments.
    • Oversee the creation and execution of automated email campaigns, lead nurturing programs, and personalized marketing initiatives to drive customer engagement and conversion.
    • Utilize data analytics and segmentation techniques to identify opportunities for audience targeting and campaign optimization.
    • Collaborate with marketing, product marketing, and product teams to develop integrated marketing campaigns that align with product launches, promotions, and other key initiatives.
    • Establish KPIs, track performance metrics, and provide regular reporting and analysis to measure the effectiveness of marketing automation initiatives and identify areas for improvement.
    • Stay current with industry trends, best practices, and emerging technologies in marketing automation to drive innovation and maintain a competitive edge.
    WHAT YOU'LL BRING
    • Bachelor's degree in Marketing, Business Administration, or related field.
    • 8+ years of experience in marketing automation, with a proven track record of success in developing and executing automated marketing campaigns.
    • Strong analytical skills and proficiency in data analysis tools to track campaign performance and extract actionable insights.
    • Excellent project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.
    • Strong leadership, management, and communication skills with the ability to collaborate effectively across teams and influence stakeholders at all levels of the organization.
    • Creative thinker with a passion for innovation and a drive to continuously improve marketing processes and strategies.
    WHAT WE OFFER

    We care about your growth, well-being, and comfort
    • Annual professional development reimbursement.
    • Generous time-off policy to balance your work and life.
    • Competitive medical, dental, and vision coverage for you and your dependents (via PLANS).
    • Hybrid work format to choose between home and office.
    Manychat is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

    This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you're set up for success.
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