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- Team Leadership: Lead and inspire the marketing team, implementing best-in-class processes and fostering a culture of innovation, creativity, and fun.
- Innovation and Engagement: Encourage groundbreaking ideas and novel branding approaches to turn around and/or maintain the brand's relevance and appeal.
- Strategic Brand Leadership: Develop comprehensive brand strategies, leveraging consumer insights and market trends to create breakthrough plans - including everything from development to implementation of strategies.
- Brand Plan Execution: Align marketing initiatives with strategic objectives, ensuring consistent brand growth and profitability.
- Creative Direction: Oversee the creative process, ensuring marketing materials are innovative, compelling, and aligned with brand identity.
- Effective Communication: Craft compelling brand stories for diverse internal and external stakeholders, tailoring messages to each audience.
- Financial and Activity Oversight: Manage budgeting and execution of marketing activities, ensuring optimal resource use.
- Cross-functional Team Management: Lead integrated marketing campaigns that effectively communicate the brand's value proposition and drive in-market results.
- Data-Driven Optimization: Utilize analytics to refine marketing strategies, fostering brand growth and consumer loyalty.
- Passionate about brands and beer, with a consumer-centric marketing focus.
- Innovative thinker with strong storytelling and creative partnership skills.
- Proven leadership abilities, detail-oriented, with excellent communication skills.
- Collaborative, knowledgeable about the industry, adept at problem-solving and time management.
- Results-driven, proactive, and tenacious.
- 7+ years in strategic brand planning and consumer insights, including 2+ years of experience leading teams.
- 5+ years managing marketing budgets and campaigns.
- Must have extensive experience with briefing and running agencies to complete PR, media planning, marketing research and buying, content creation,
- Bachelor's or MBA in Marketing, Business Administration, or related field.
- Proficiency in project management.
Senior Brand Director - Boston, United States - Harpoon Brewery
Description
OUR CULTURE & OUR PEOPLE:Mass Bay Brewing Company, renowned for leading the craft beer industry with innovation, integrity, and quality, is looking for a Senior Brand Director to join our dynamic team. As an employee-owned company with a 38-year legacy, we are committed to brewing exceptional beers while fostering a sustainable community. If you're passionate about making a significant impact in the beer industry and driving brand excellence, we invite you to bring your expertise and enthusiasm to our team.
POSITION OVERVIEW
We are seeking an experienced, creative, and hands-on Senior Brand Director with a rich background in the 3-tier system and comprehensive experience in brand management. This role calls for an effective P&L manager capable of developing and executing innovative brand strategies to fuel high-momentum brands and rejuvenate iconic legacy brands. The ideal candidate will demonstrate strong leadership, creative aptitude, analytical prowess, and a results-driven approach to consistently achieve financial targets.
KEY RESPONSIBILITIES
FLSA: Exempt