- Lead the development and execution of Regional KOL engagement strategy, marketing education strategy and faculty development. This includes oversight of regional peer to peer marketing plans, health care compliance training for faculty, and other related activities as needed.
- Serve as a key member of the GU Portfolio Brand team by providing local market insights and feedback to craft future strategies for the GU Portfolio Brands in close collaboration with sales leaders, key business partners, and medical teams to elevate brand advocacy.
- Build trusting relationships with academic and community KOLs, and other key partners to achieve above-brand priorities.
- Maintain pulse on Regional disease state trends and closely coordinate regional marketing education and engagement plans with cross functional partners to ensure heightened KOL and customer engagement strategies that are fully aligned to the Brand strategic imperatives.
- Partner with coordinated analytics team to better understand regional variations in treatment patterns to advise peer to peer and insight program placement.
- Closely supervise the regional marketing budget and provide continuous feedback on business planning.
- Assist in crafting future innovative educational platforms including national and regional recommendations to tailor our education to local needs and creating innovative solutions in further engaging KOL's at all regional and national medical congresses.
- Leadership of the overall Portfolio strategy inclusive of mapping, framework development, innovative engagement planning for current brands and future launches, inclusive of marketing operations for KOL strategy and planning including agency management, champion materials through CAC, Totality, MRC.
- Partner with Commercial Excellence to develop tools to inform placement of insight generation and 3rd party placement.
- Potentially manage other oncology TLLs to increase capabilities, meet development needs and improve the impact on key initiatives. Maintain complete understanding of ACCME/HCC/PhRMA Guidelines
Senior Thought Leader Liaison, Urology - Hawaii, United States - Johnson & Johnson
Description
Johnson & Johnson, is recruiting for a field-based Senior Thought Leader Liaison, Urology to support the Southwest territory.This is a field-based position, with preference for the candidate to reside in the assigned region with easy access to a national airport.
At Johnson & Johnson, we believe health is everything.Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.
Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.
Learn more at .Sr.
Thought Leader Liaison -PD, Urology will be responsible for leading the Southwest Key Opinion Leader (KOL) engagement strategy, as well as contributing significantly to the overall KOL strategy to expand engagement capabilities with innovation solutions across the GU Portfolio brands.
Key Responsibilities