Director, Influencer Strategy - New York - Major League Baseball

    Major League Baseball
    Major League Baseball New York

    13 hours ago

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    Description

    Leadership Opportunity in Creator and Influencer Marketing

    MLB seeks a seasoned expert to lead our creator and influencer work, driving growth through always-on and event-based partnerships.

    You will oversee a team dedicated to expanding baseball's reach through strategic collaborations with influencers and content creators. Reporting to the Vice President, Social Media & Innovation, you will join a cross-functional department focused on engaging new fans and enhancing the game experience for existing enthusiasts.

    Key Responsibilities:

    • Develop and execute influencer and creator strategy, including macro goals, talent mix, and event activation.
    • Represent influencer and creator work as part of a cross-functional leadership team.
    • Lead and mentor junior team members, providing strategic oversight and career development opportunities.
    • Serve as a thought leader on influencer/creator trends, informing broader social and content strategy.
    • Identify, outreach, and negotiate partnerships with new influencers from diverse verticals.
    • Oversee influencer/creator budgets and campaign executions.
    • Manage day-to-day influencer and creator workstreams.

    Qualifications and Skills:

    • 8+ years of experience in influencer marketing, creator marketing, or equivalent social strategy roles.
    • Passion for the influencer and creator space, with a vision for growing a brand.
    • Excellent communication skills, including senior audience engagement.
    • Team player able to collaborate across disciplines.
    • Strong project management, organization, and time management skills.
    • Knowledge of social platform trends, influencer trends, and performance measurement.
    • A love of baseball and understanding of its unique aspects.
    • Proactive mentality with a bias for action.
    • Experience leading a multi-level team and agency experience are pluses.

    About MLB:

    Major League Baseball (MLB) is the most historic professional sports league in the United States and Canada. We value growth, teamwork, and professionalism, empowering employees to succeed. We take initiative, identify problems, and provide solutions, always putting the Team first. Join us in shaping America's pastime for decades to come.

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